Alfred & Victoria Associates is one of Nigeria’s leading ICT solution based company. Our company offers a wide range of services which are in high demand of today’s emerging market. AVA has three major arms which have been streamlined to meet our customer's needs. The three major arms are: Consulting, Recruitment and Training. Alfred & Victoria Associates has become one of the most sought after Human Capital Development Organization in recent times. She is fast becoming the distinguished strategic partner required in all sectors of the economy, and also in the fast growing world of outsourcing which is now in huge demand in all profession.
We
are recruiting to fill the position below:
Job Title: Brand Manager – Sports, Nutrition & Lifestyle
Location: Lagos
Employment Type: Full-time
Reports To: Head of Marketing
Job Summary
The
Sports, Nutrition & Lifestyle Brand Manager will be responsible for
managing and growing the company’s assigned sports, nutrition and lifestyle
product portfolio.
The
role combines strategic brand management, creativity, commercial insight,
digital marketing, customer engagement and market analysis to build strong
brands and drive sales growth.
The
successful candidate will develop and execute marketing strategies, strengthen
brand visibility, identify market opportunities, monitor product performance
and ensure that assigned sports, nutrition and lifestyle brands achieve their
commercial and marketing objectives.
Key Responsibilities
Develop
and implement comprehensive brand and marketing strategies for assigned sports,
nutrition and lifestyle products in line with approved budgets and business
objectives.
Develop
and execute digital marketing strategies across social media, e-commerce,
influencer marketing and other relevant online channels.
Manage
the brand’s social media presence, ensuring consistent brand messaging,
engaging content and strong customer interaction.
Monitor
market trends, consumer preferences, competitor activities, pricing and
emerging opportunities within the sports, nutrition and lifestyle industry.
Drive
and monitor daily, weekly and monthly sales performance of assigned products
using sales reports and relevant performance data.
Analyse
sales performance against targets and recommend appropriate promotional and
commercial strategies to address performance gaps.
Drive
e-commerce and digital sales initiatives in collaboration with Sales and
Commercial teams.
Plan
and manage product promotions, campaigns, activations, product launches and
other brand-building initiatives.
Develop
marketing initiatives targeted at fitness enthusiasts, athletes, wellness
consumers and other relevant lifestyle segments.
Manage
digital advertising and campaign budgets and monitor campaign performance and
return on investment.
Supervise
the development of creative assets, product content, promotional materials,
packaging communication and other brand presentation activities.
Ensure
consistent brand identity and positioning across all customer touchpoints,
including digital platforms, retail outlets, pharmacies, fitness centres,
sports outlets, distributors and other relevant sales channels.
Develop
monthly and periodic marketing briefs for sales and field teams and provide
training on product features, benefits, positioning and competitive advantages.
Key Performance Indicators
(KPIs)
Growth
in sales and revenue of the assigned sports, nutrition and lifestyle portfolio.
Achievement
of product and brand sales targets.
Market
share and portfolio growth.
Growth
in digital and e-commerce sales.
Digital
engagement and conversion metrics.
ROI
of marketing and digital campaigns.
Brand
visibility and consistency across channels.
Successful
execution of product launches, activations and promotional campaigns.
Qualifications &
Experience
Education:
Bachelor’s
degree in Marketing, Business Administration, Communications, Mass
Communication or a related field.
Experience:
Minimum
of 5 years’ experience in sales and marketing, brand management or portfolio
management.
Experience
in sports, nutrition, wellness, nutritional supplements, FMCG, pharmaceuticals,
healthcare, fitness or related industries is preferred.
Proven
experience managing products or brands from strategy development through
execution and performance monitoring.
Experience
with digital marketing, e-commerce, social media and consumer-focused
campaigns.
Strong
understanding of consumer trends and market dynamics within the sports,
nutrition and lifestyle space.
Key
Competencies:
Sports,
Nutrition & Lifestyle Brand Management
Portfolio
Management
Digital
Marketing
Social
Media & Content Strategy
E-commerce
Marketing
Market
Research & Consumer Insights
Campaign
Planning & Execution
Commercial
& Sales Performance Analysis.
Application Closing Date
Not
Specified.
How to Apply
Interested
and qualified candidates should send their CV to: apply@alfred-victoria.com using the Job Title as the
subject of the email.
Note: If your competence, career
goals and aspirations are in alignment with the requirements of this job role,
kindly apply.
