Role Title: Search Engine Optimization Executive
Open
Positions : 1
Role Summary: This role involves managing a portfolio of clients and improving their search engine optimization by using techniques including but not exclusive to: Keyword Research, Copy Optimization, Article Marketing, site structure, URL rewrites, social media, blogging and link building.
Role Summary: This role involves managing a portfolio of clients and improving their search engine optimization by using techniques including but not exclusive to: Keyword Research, Copy Optimization, Article Marketing, site structure, URL rewrites, social media, blogging and link building.
A critical
element of this role is to improve rankings for the clients assigned to your
portfolio, and deliver reporting on a monthly basis.
Duties and
Responsibilities
- Reviewing
clients current website and developing an optimization plans.
- Perform
ongoing keyword discovery, expansion and optimization
- Plan
and execute, SEO, email, SMS and display advertising campaigns on all
search networks.
- Implement
link building campaigns in coordination with client SEO goals.
- Reporting
on success and activity to clients
- Providing
daily, weekly, and monthly reports to monitor and adjust key SEO campaigns
to maximize ranking.
- Any
other duty as may be assigned.
Knowledge
and Skills
The
incumbent must have proficient knowledge in the following areas;
- Proven
working experience in SEO/SEM.
- Experience
working with Content Management System (CMS)
- On-page
and off-page SEO
- Content
development and copywriting
- Creativity
and content-driven thinking.
Personal
Attributes
The SEO
executive must also demonstrate the following personal Attributes;
- High
level of integrity and self-motivation.
- Passion
in blogs and blogging.
Education
and Experience
- Degree/diploma
in related field
- Minimum
2 years’ experience in a relevant role.
- Experience in research (Keyword, Content and Market)
Interested
candidates to send their CV’s and cover letter to careers@gbc.co.ke by 2nd June
2016