Our Client,
a leading 5 star Hotel is sourcing for a Loyalty Manager who will:
Achieve the annual sales revenue targets and membership revenues as set for the group on a monthly and annual basis for the loyalty department.
Achieve the annual sales revenue targets and membership revenues as set for the group on a monthly and annual basis for the loyalty department.
Strategize
and plan for the loyalty department.
Oversee
smooth running of all loyalty programs in the group.
Department: Marketing
Reports To: Head of Marketing
Core Functions:
Core Functions:
- To
acquire and maintain complete knowledge concerning the company’s products
and services with effective application of the same based on customers’
requirements.
- Setting
out the business strategy as well as financial budgets.
- To
submit quarterly reports on Loyalty departments.
- Supervise
on the maintenance and update of a comprehensive accurate database on a
monthly basis.
- Identifying
new markets and segments and carry out different marketing and promotional
campaigns.
- Handling
all advertising and promotional campaigns for the Loyalty and Executive
club.
- To
supervise and ensure that the below are up to date on a monthly basis as
regards membership records:
1. Revenue
reports which includes business obtained for the period (month)
2. Average
spend
3. Ranked
spending per Unit, per individual
4. Mailing
List Update
- To
communicate on a monthly, quarterly and annual communication to Club
Members which includes:
1. Quarterly
Newsletter
2. Hotels
Promotions
3. End of year
gifts
- Organize
Unit trainings.
- Formulate
strategies to communicate and assist in the maintenance of current and
potential members in all segments in close liaison with all Units and HO.
- To
organize and implementation of the Loyalty awards, annual Cocktails and
Familiarization trip for members.
- Ensure
correct collateral for loyalty is in place.
- Maintenance
of current and potential members in all segments in close liaison with all
Units and HO.
- Quarterly
appraisal with Marketing Manager
- To
supervise the Loyalty department’ monthly expenditure.
- Liaise
with and supervise Hotel Stay on card sales.
- Development
& execution of promotions for various target markets.
- To
recommend on improvement of Club Operations, offerings and benefits using:
1. Membership
Feedback
2. Competitor
information
3. Focus Group
Discussions
Qualifications
- Bachelor’s
Degree in Marketing or a related field.
- Minimum
2 years working experience in a similar role-managing a loyalty program
for a hotel.
- Experience
in market research.
- Experience
in managing 3rd party outsourced service providers.
- Experience
in database management.
