Brand Manager
Deadline: 12/06/2013
Job Description
Brand Manager you will be responsible for developing and executing marketing communication and brand strategies and working closely with international partners.
As some of the
portfolio will be international products, brand manager will also be involved
in localizing communication strategies and packaging of products.
The incumbent will be responsible for developing and executing brand, sales and marketing strategies aligned with business plans to obtain overall organisational objectives.
Duties & Responsibilities
- Leading the
strategic planning process for the assigned brands based on key consumer
insights to enhance current portfolio and improve communication with
consumers.
- Involvement in
the development of the company’s long term planning that identifies new
business opportunities, markets and partners.
- Working closely
with distribution partners and Marketing Research companies to obtain
relevant information, including the development and implementation of
brand audit studies and focus groups.
- Monitoring and
analyzing business performance vis-à-vis business goals (awareness, share,
consumer diagnostics, profitability, etc.) and the competition.
- Implementing the
marketing plans by working with internal and external suppliers to deliver
in a timely manner and on budget.
- Coordinating the
development of communication materials such as catalogues websites,
brochures, packaging and in-store displays.
- Traveling
internally and internationally to ensure the relationship with
distributors and suppliers is maintained.
- Delivering
internal and external presentations regarding new product introductions,
marketing materials, business objective and communication strategy.
- Establishing
performance specifications, cost and price parameters, market applications
and sales estimates.
- Coordinating
regular meetings and preparing regular reports outlining the brands’
performance.
- Managing the
status of projects, product testing and the evaluation of external
agencies.
- Develop action
plans and measurement tools for brand campaigns
- Provide support
in development of annual Marketing Plans as well as the brand plan
calendar
- Evaluate market
data related to the brand objectives communications and action
recommendations
- Utilize trend
analysis and other tools to identify and explore possible opportunities
for growth.
- Liaise with
operations managers, vendors and Marketing team with regards to execution
of Brand campaigns incl. but not limited to TV/Radio adverts, leaflets
- Apply knowledge
of the organisational systems, structures, policies and procedures to
achieve strategic objectives
Skills:
- 7 years Brand
Manager experience in FMCG essential, with a strong preference for food
experience
- Strong
commercial and financial acumen
- Experience
implementing branding and communication strategies
- Exceptional
stakeholder management skills
- Degree in
Business and Marketing discipline
- Computer
literacy
- Project and
program management
- Commercial
awareness
- Build and
maintain Company Brand
- Relationship
management
- Customer
orientation and relationship building skills
- Leadership and
decision making skills and experience
- Excellent
communication and problem solving skills and experience
- Assertive team
player; energetic, self-starter who aims and maintains high levels of
productivity, and is results-orientated
Application
Process
Interested candidates are invited to strictly email their cover letter and CV, clearly detailing their current remuneration and expectations to recruitment@odumont.com before end of day 12 June 2013.
Only short listed
candidates will be contacted
