Description: Marketing and Sales Manager
Location: Nairobi
Marketing and Sales Manager Job Purpose:Accomplishes business development
activities by researching and developing marketing opportunities and plans;
implementing sales plans; managing staff and marketing related suppliers across
the group .Marketing and Sales Manager Job Duties:
- Achieves
marketing and sales operational objectives by contributing marketing and
sales information and recommendations to strategic plans and reviews;
preparing and completing action plans; implementing production,
productivity, quality, and customer-service standards; resolving problems;
completing audits; identifying trends; determining system improvements;
implementing change.
- Meets
marketing and sales financial objectives by forecasting requirements;
preparing an annual budget; scheduling expenditures; analysing variances;
initiating corrective actions.
- Determines
annual and gross-profit plans by forecasting and developing annual sales
quotas for regions; projecting expected sales volume and profit for
existing and new products; analyzing trends and results; establishing
pricing strategies; recommending selling prices; monitoring costs,
competition, supply, and demand.
- Accomplishes
marketing and sales objectives by planning, developing, implementing, and
evaluating advertising, merchandising, and trade promotion programs;
developing field sales action plans.
- Identifies
marketing opportunities by identifying consumer requirements; defining
market, competitor's share, and competitor's strengths and weaknesses;
forecasting projected business; establishing targeted market share.
- Improves
product marketability and profitability by researching, identifying, and
capitalizing on market opportunities; improving product packaging;
coordinating new product development.
- Sustains
rapport with key accounts by making periodic visits; exploring specific
needs; anticipating new opportunities.
- Provides
information by collecting, analyzing, and summarizing data and trends.
- Protects
organization's value by keeping information confidential.
- Manages
the company’s external communication including electronic and social media
communication
- Updates
job knowledge by participating in educational opportunities; reading
professional publications; maintaining personal networks; participating in
professional organizations.
- Accomplishes
marketing and organization mission by completing related results as
needed.
Skills/Qualifications: Marketing Concepts,
Positioning, Social media, Sales Planning, Competitive Analysis, Understanding
the Customer, Product Development, , Creative Services
Education & Experience: 3-5 years of progressive marketing experience in the FMCG or Retail industry.
Reports to: CEO
Education & Experience: 3-5 years of progressive marketing experience in the FMCG or Retail industry.
Reports to: CEO
Send applications to Jedidah@vjhommessolutions.com
