The Regional Aids Training
Network (RATN)
Nairobi Kenya
TORs for Conducting a Market
Analysis for RATN Training and Capacity Development Courses
The RATN was established in
1997 as a project funded by the Canadian International Development Agency
(CIDA). RATN’s status changed from being a project into a registered
international NGO in April 2003 with a secretariat based in Nairobi,
Kenya.
RATN works closely with 35 Member
Institutions (MIs) where it strengthens their capacity and fosters a platform
for information exchange and experiential learning.
The membership is spread
across eleven countries in Eastern and Southern Africa (ESA) region namely;
Kenya, Uganda, Tanzania, Zambia, Zimbabwe, Malawi, Rwanda, Botswana, Lesotho,
Swaziland and South Africa.
Based on emerging issues in
HIV prevention and with the changing levels of funding necessary to achieve
desired outcomes within HIV prevention care and treatment, RATN seeks to
undertake a comprehensive market analysis of its courses delivered through its
MIs within the eastern and Southern Africa region.
Through the exercise, RATN
shall examine the existing demand and potential market for its courses;
determine the cost-effectiveness and cost- benefit of RATN courses in the
region through a comparative analysis of the benefits versus costs tagged to
the courses; to help devise strategies for increasing the uptake of RATN
courses.
Through the same exercise,
identify the least and cost effective methods to deliver RATN collaborative
course yet obtaining a maximum level of results based on the current economic
situation in the ESA region.
Purpose of the RATN Course
Market Analysis
The main purpose of this
exercise is to improve the quality, delivery, cost-effectiveness and uptake of
RATN – MI collaborative courses within Eastern and Southern Africa region based
on the current economic trends.
Specific Objectives
The main objectives of the
exercise will be to;
- Examine the
existing demand and potential market for its courses within Eastern and
Southern Africa
- Determine
the cost-effectiveness and cost- benefit of RATN courses in the region
through a comparative analysis of the benefits versus costs tagged to the
courses;
- Devise
marketing strategies for increasing the uptake of RATN courses
- Develop
course pricing guidelines for RATN MIs based on the current market
conditions and share findings of the exercise
Statement of Work
Task 1: Develop an inception report
for MIs
The consultant will develop
an inception report based on their understanding of the Terms of Reference.
Task 2: Examine the existing demand
and potential market for its courses within Eastern and Southern Africa
The consultant will be
expected to assess the existing RATN Member Institutions (MI) marketing and
pricing policies for RATN courses. S/he will review the current structure and
implementation process of RATN courses in the Eastern and Southern Africa
region.
S/He will be expected to identify
factors that influence the demand and potential market for RATN courses using a
variety of approaches. The consultant shall also identify where RATN Courses,
their delivery and marketing, needs to change in order to meet identified
customer needs.
In concluding this phase
the consultant will be expected to provide guidelines that may assist the RATN
- MIs in developing marketing and delivery strategies in response to the
identified market needs for their training courses.
Task 3: Determine the cost-effectiveness
and cost- benefit of RATN courses in the region through a comparative analysis
of the benefits versus costs tagged to the courses;
The consultant will review
the cost effectiveness of RATN courses and make recommendations to guide MIs in
pricing their courses.
This process will also lead
to the development of an RATN pricing policy. The consultant will utilise a mix
of techniques to conduct a pricing and cost analysis of RATN courses based in
the region in comparison with other related courses in the region. This should
also include conducting a cost benefit analysis.
Task 4: Devise marketing strategies
for increasing the uptake of RATN courses
The consultant will provide
a recommended list of new marketing approaches RATN MIs could use to market
their courses and suggested pricing for all RATN courses based on the findings
that are reasonable enough in yielding a maximum level of results based on the
current economic situation in the ESA region.
Task 5: Develop course pricing guidelines for RATN MIs based on the
current market conditions and the findings of the exercise
The consultant will be
expected to develop course pricing guidelines based on the current market
conditions and the findings of this exercise. S/he will have to present the
draft RATN pricing policy to RATN for approval and orient the RATN secretariat
technical team on key aspects of the RATN pricing policy.
Task 6: Prepare a consultancy
report with the following elements;
- Methodology
and overview of activities
- Key findings
- Recommendations
Qualifications/Requirements
- Prior work
with training and capacity building activities in an African context
- Background
and experience or training in Business development, Program management and
administration in the area of HIV
- Experience
in developing training curricula for adult learning and program management
courses
- 5 years
relevant work experience in the related field of study
- University
post graduate degree in Business Administration, Education, Project
planning, or a related field (advanced degree strongly preferred)
- Experience
with project impact evaluation
- Fluency in
English
- Ability to
produce rapid results in a field context
RATN – Contractor Relationship
- The
consultant will report to the Program Manager, Training and Capacity
development.
Period of Performance
This scope of work will
require a 15 day level of effort by an appropriately qualified consultant and
is expected to commence 1st September 2012.
Reports and Deliverables
- Desk review
report
- MI Course
pricing guidelines developed
- RATN course
pricing policy
- The
consultancy report, detailing activities, findings, and recommendations
Deadline
for Submission of Project Proposals
All project proposals
should be submitted by 15th August 2012 to the following email address;
ratn@ratn.org
