To successfully implement these project activities the AVU
wishes to engage a Marketing and Communications Officer to review the AVU Marketing and Communication plan, design and
implement publicity, advocacy and marketing strategies with partners and key
stakeholders in selected countries and world-wide. This post will be located in
Nairobi, Kenya.
2.0. Scope of Work
To review the AVU Marketing and Communication Plan to reflect the Multinational Project II
Managing the implementation of advertising, marketing and PR activities;
Managing the distribution of reports, press releases and announcements produced by the organization;
organizing special events, such as press conferences,
exhibitions and launch ceremonies2.0. Scope of Work
To review the AVU Marketing and Communication Plan to reflect the Multinational Project II
Managing the implementation of advertising, marketing and PR activities;
Managing the distribution of reports, press releases and announcements produced by the organization;
Initiating and planning PR Campaigns;
Developing and edit press releases, in houses newsletters, speeches, articles, etc.
In close coordination with the Rector’s office, coordinate the preparation and distribution of Monthly and Annual Reports,
Working with the Multinational Project Team and other AVU staff members in reviewing, updating, and producing marketing brochures, handouts, direct mails leaflets, promotional videos, photographs, films and multimedia programs
Constantly updating the Project related information on the AVU Website;
Ensuring that the content of the AVU website is up to date, attractive, informative, user friendly and easily accessible
Liaising with electronic and print media agencies in promoting the AVU and the Multinational Project (local and international newspapers, magazines, radio and television);
To assess the competitive environment for existing and potential AVU programs, products and services by identifying other organizations that provide competition or support products and services
Answering queries from individuals, journalists and other organizations; and
Performing other duties as may be assigned from time to time.
3.0. Deliverables and Expected Outcomes
Communication and Marketing strategy reviewed
A well publicized AVU Phase II AfDB-funded Multinational Support Project
Distribution of reports, press releases and announcements
PR campaigns initiated
Press releases, reports, newsletters and marketing material produced
AVU Website constantly updated
Conferences and events updated
Special events, press conferences and exhibitions organized throughout the project implementation especially during: the project’s launch; workshops; site visits; e-Learning Centre launches and completion of project activities.
Synergy built between the Multinational Project and other AVU projects and services
4.0. Qualifications of the Consultant
A master's level degree in communications, marketing or a related field or a bachelor's degree with at least 5 years of relevant experience at a Senior level in the field
Proven track record producing, implementing and tracking the results of communications/marketing strategies
Track record of successfully launching media campaigns across Africa (and internationally would be an asset as would strong working relationships with media across Africa)
Experience producing and implementing communications/marketing strategies experience using new media technologies in communications/marketing campaigns
Strong writing skills with the ability to produce background papers, news release, feature stories, reports and briefing notes
Experience in event management and coordination specifically the ability to successfully coordinate events that may be outside of Kenya
Experience creating, managing and administering a communications/marketing budget and procurement of vendors
web experience specifically the ability to update html content and to write for the web
Knowledge of AVU corporate strategy is an added advantage.
Experience working within a university or ICT setting would be an asset
knowledge of Higher education in Africa is an asset
Bilingualism (English French) is an asset
5.0. Modalities of Work
This is a full time employment
6.0 Reporting
The officer will work under the coordination of the AVU Rector or such other person as the client may designate from time to time in writing.
7.0 Payment
The salary will be commensurate with the qualification and experience of the successful candidate
The African Virtual University (AVU) is an equal opportunity employer
The successful candidate will be appointed for 2 years renewable
Application must include detailed curriculum vitae with a telephone number, an email and residential address, names and contact addresses of three professional references
Applications should be sent to Ms Catherine Wangeci atcwangeci@avu.org with a copy to rector@avu.org
The successful candidate will be based at the AVU Headquarters in Nairobi, Kenya
The closing date for this application is January 12th 2012 at 12:00 p.m. East African Time (UTC/GMT + 3)
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