Westbridge Industries Limited is committed to establishing itself as the leading provider of Lubricants, Cargo transportation, Dredging operations, and Agro Products throughout the West African sub-region and across the African continent.
We
are recruiting to fill the position below:
Job Title: Sales & Marketing Manager
Location: Mowe, Ogun
Employment Type: Full-time
Job Summary
The
Sales & Marketing Manager is responsible for developing and implementing
effective sales and marketing strategies to increase the company's market
share, revenue, customer base, and profitability.
The
role involves identifying new business opportunities, managing customer
relationships, leading the sales team, promoting the company's products, and
ensuring the achievement of sales targets.
The
manager will work closely with the Production, Finance, Procurement, Logistics,
and Management teams to ensure that customer requirements are effectively met
and products are delivered efficiently.
Key Responsibilities
Sales
Management:
Develop
and implement annual and monthly sales strategies and plans.
Set
sales targets and ensure achievement of agreed revenue objectives.
Identify
and develop new customers, distributors, dealers, wholesalers, retailers, and
corporate accounts.
Manage
and grow existing customer relationships.
Monitor
sales performance and take corrective action where necessary.
Prepare
sales forecasts, budgets, and performance reports.
Develop
effective pricing and sales strategies in line with company objectives.
Negotiate
commercial terms, contracts, and agreements with customers.
Monitor
competitors, market prices, products, and activities.
Marketing
Management:
Develop
and execute marketing strategies to increase product awareness and market
penetration.
Conduct
market research to identify customer needs, industry trends, and emerging
opportunities.
Develop
promotional campaigns, product launches, trade promotions, exhibitions, and
other marketing activities.
Manage
the company's brand positioning and corporate image.
Coordinate
digital marketing, social media, advertising, and other promotional activities
where applicable.
Evaluate
the effectiveness and return on investment of marketing campaigns.
Customer
Relationship Management:
Maintain
strong relationships with key customers and strategic accounts.
Understand
customer requirements and ensure timely resolution of complaints.
Gather
customer feedback and communicate relevant information to management and
production teams.
Develop
strategies for customer retention and repeat business.
Ensure
high standards of customer service throughout the sales process.
Team
Leadership:
Lead,
supervise, motivate, and develop the sales and marketing team.
Establish
individual and team performance targets.
Conduct
regular performance reviews and sales meetings.
Provide
coaching and training to improve sales and negotiation skills.
Ensure
sales staff follow company policies, procedures, and reporting requirements.
Work
closely with Production and Operations teams to align sales commitments with
production capacity.
Monitor
product availability and communicate customer requirements to relevant
departments.
Coordinate
with Logistics to ensure timely delivery of products.
Provide
market and customer information to support product development and production
planning.
Ensure
that customer orders and specifications are accurately communicated to the
relevant departments.
Identify
new markets, territories, industries, and distribution channels.
Develop
strategic partnerships and business relationships.
Identify
opportunities for new products and product improvements.
Prepare
business proposals, presentations, and commercial offers.
Participate
in trade fairs, industry events, exhibitions, and customer meetings.
Qualifications &
Experience
Bachelor's
degree or HND in Marketing, Business Management, Sales, or a related field.
Professional
qualification in Marketing/Sales or an MBA is an added advantage.
5
– 8 years' relevant experience preferably in a manufacturing, FMCG,
industrial, building materials, consumer goods, or related environment.
Proven
experience managing a sales team and achieving sales targets.
Strong
knowledge of sales management, marketing, business development, and customer
relationship management.
Good
knowledge of the relevant industry and competitive market environment.
Salary
Competitive.
Application Closing Date
9th
November, 2026.
How to Apply
Interested
and qualified candidates should send their CV to: admin@westbridgeindustries.com using the job title
as the subject of the mail.
Note: Shortlisted candidates
would be contacted.
