1860 Travels Limited - We have been delivering world class services since 2012, cautiously handling customer requests in the shortest possible time guided by outstanding customer-centric principles of: Professionalism, Care and Satisfaction.
Our travel management solutions cuts across numerous areas like FITs, GTs, MICE and much more driven by our brands. We have a large selection of packages to choose from driven by our foremost holiday brand - Holidey!
The successes that have been recorded over the past years in putting together world-class travel/holiday packages led to our receiving a Top Achiever Award in 2017 from Sun International, a world leading provider of hospitality services.
We are recruiting to
fill the position below:
Job Title: Web Officer & Digital Marketer
Location: Lagos
Job Type: Full-Time
The
Role
- The
Web Officer & Digital Marketer will be responsible for
the day-to-day management and growth of 1860 Travels' digital
platforms.
- This
is a hands-on role combining website management, SEO, digital
marketing, content creation, social media, analytics and online campaign
execution.
- The
successful candidate should be comfortable working with websites and
digital tools, creating engaging content, analysing performance data and
turning digital traffic into enquiries, bookings and revenue.
Key
Responsibilities
Website
Management:
- Manage
and maintain the 1860 Travels website and related digital platforms.
- Update
website content, service pages, destinations, travel deals, promotions and
landing pages.
- Ensure
website information, prices, offers and promotional content are accurate
and up to date.
- Work
with developers to identify and resolve website issues.
- Test
website pages, forms, booking journeys and other customer-facing features.
- Monitor
website performance, functionality, user experience and mobile
responsiveness.
- Recommend
improvements to website structure, navigation and conversion.
- Support
the development and maintenance of landing pages for campaigns.
- Manage
and update relevant website sections including travel services,
destinations, deals and blog content.
SEO & Search Marketing:
- Implement
and maintain on-page SEO across the website.
- Conduct
keyword research and identify opportunities to improve organic visibility.
- Optimise
page titles, meta descriptions, headings, internal links and website
content.
- Monitor
Google Search Console and Google Analytics performance.
- Track
keyword rankings, organic traffic and search visibility.
- Identify
technical and content-related SEO issues and coordinate their resolution.
- Develop
and execute content strategies designed to increase organic traffic.
- Monitor
competitors and identify digital opportunities.
- Support
local and international SEO initiatives.
Digital Marketing:
- Plan
and execute digital marketing campaigns across relevant platforms.
- Promote
flights, hotels, tours, travel packages, insurance, airport transfers and
other company services.
- Create
campaigns around seasonal travel, destinations, events and special offers.
- Manage
digital advertising campaigns where required.
- Monitor
campaign performance and optimise campaigns based on results.
- Develop
strategies to increase website traffic, enquiries, leads and bookings.
- Support
email, WhatsApp and other digital customer-engagement campaigns.
- Work
with the Sales and Marketing teams to convert digital leads into
customers.
Social Media & Content:
- Manage
and grow the company's social media presence.
- Create
engaging posts, reels, short-form videos, graphics and other digital
content.
- Develop
and maintain a social media content calendar.
- Research
travel trends, destinations, events and topics relevant to the company's
target market.
- Promote
travel deals and destination-based offers.
- Repurpose
website/blog content across social media channels.
- Monitor
audience engagement, comments, messages and feedback.
- Track
social media performance and provide regular reports.
- Maintain
a consistent brand voice and visual identity across digital platforms.
Content & Travel Marketing:
- Research and write travel-related articles, destination guides
and promotional content.
- Support
the company's travel blog and destination content strategy.
- Develop
content designed to attract customers searching for flights, holidays,
tours and travel information.
- Create
compelling destination-based campaigns and offers.
- Work
with the Tours and Sales teams to promote travel packages and experiences.
Analytics & Reporting:
- Monitor
website traffic, user behaviour and conversion performance.
- Track
digital marketing KPIs and campaign results.
- Prepare
weekly and monthly digital performance reports.
- Identify
trends and recommend actions based on data.
- Monitor
leads, enquiries and bookings generated through digital channels.
- Use
analytics to identify opportunities to improve conversion and revenue.
Key
Performance Indicators (KPIs)
Performance
will be measured against agreed targets including:
- Growth
in organic website traffic.
- Improvement
in search engine rankings and visibility.
- Website
enquiries and leads generated.
- Digital
leads converted into bookings.
- Website
engagement and conversion rate.
- Growth
in social media reach and engagement.
- Content
production and publishing consistency.
- Campaign
performance and return on advertising spend.
- Website
content accuracy and update turnaround time.
- Timely
identification and resolution of website issues.
- Growth
in online revenue attributable to digital channels.
Requirements
- Bachelor's
Degree / HND in Digital Marketing, Marketing, Computer Science,
Information Technology, Communications, Business Administration or a
related field.
- 2–4
years' experience in digital marketing, website management, SEO, content marketing or a
related role.
- Practical
experience managing business
websites.
- Good
understanding of SEO and digital marketing principles.
- Experience
with Google Analytics and Google Search Console.
- Strong
knowledge of social media platforms and digital content creation.
- Good
working knowledge of WordPress or another CMS is an advantage.
- Good
knowledge of Microsoft Office/Google Workspace.
- Strong
written and verbal communication skills.
- Good
analytical and problem-solving skills.
- Ability
to work independently and manage multiple digital projects.
- Strong
attention to detail and ability to meet deadlines.
Technical & Digital Skills:
Candidates with experience in some or all of the following will be strongly
considered:
- Google
Analytics / GA4
- Google
Search Console
- SEO
tools
- WordPress/CMS
platforms
- Google
Business Profile
- Meta
Business Suite
- Facebook
& Instagram marketing
- TikTok,
YouTube, X and other social platforms
- Canva
or similar design tools
- Basic
HTML/CSS
- Website
analytics and conversion tracking
- Email
marketing platforms
- WhatsApp
marketing
- Google
Ads / Meta Ads
- AI-powered
content and marketing tools
- Basic
image and video editing
Application
Closing Date
Not
Specified.
Method
of Application
Interested
and qualified candidates should send their CV to: hr@1860travels.com using the Job Title as the subject of the email.
