Abuja Precast Concrete Limited is a leading manufacturer of high-quality precast concrete products in Nigeria. We specialize in producing Turkish-style concrete blocks, paving stones, and kerb stones designed to meet modern construction and infrastructure needs. Ourcompany uses advanced manufacturing technology to ensure durability, precision, and consistency in its products.
We are recruiting to
fill the position below:
Job Title: Commercial Development Manager
Location: Dutse, Abuja (FCT)
Employment Type: Full-time
Job
Summary
- We
are seeking a highly driven, result-oriented, and commercially minded
Business and Commercial Development Manager to support the growth and
operational efficiency of Abuja Precast Concrete Limited.
- The
successful candidate will be responsible for generating new business,
securing clients, increasing sales revenue, managing digital and social
media platforms, developing the company’s market presence, and
coordinating logistics and delivery operations.
- This
is a KPI-based position, and the successful candidate will be expected to
achieve clearly defined monthly and quarterly Key Performance Indicators
(KPIs), particularly in client acquisition, sales generation, lead
conversion, revenue growth, customer retention, and operational
efficiency.
- The
ideal candidate must be proactive, commercially aggressive, comfortable
with meeting sales targets, and capable of using social media and digital
marketing tools to identify, engage, and convert potential customers into
paying clients.
Position
Overview
- The
role combines business development, sales and marketing, social media
management, client acquisition, logistics coordination, and operations
management.
- The
successful candidate will be responsible for expanding the company’s
customer base among contractors, developers, construction companies,
estate developers, government contractors, project managers, and other
bulk buyers of precast concrete products.
- The
candidate will also manage the company’s social media presence and use
digital platforms to generate qualified leads and convert online prospects
into actual customers.
Key
Responsibilities
Business
Development & Sales:
- Develop
and execute effective business development and sales strategies for
concrete blocks, paving stones, kerb stones, interlocking stones, and
other precast concrete products.
- Identify,
prospect, and secure new clients, including contractors, real estate
developers, construction companies, estate managers, government
contractors, infrastructure companies, and individual bulk buyers.
- Generate
new sales leads through direct marketing, networking, referrals, site
visits, telephone calls, WhatsApp, email marketing, and digital platforms.
- Build
and maintain strong relationships with new and existing clients.
- Develop
and maintain an active database of prospects, clients, contractors,
developers, and construction companies.
- Follow
up consistently with prospective and existing customers to convert
enquiries into confirmed orders.
- Prepare
quotations, proposals, and commercial offers in collaboration with
management.
- Negotiate
with clients while protecting the company’s pricing and profitability.
- Monitor
competitors, market prices, customer preferences, and emerging
opportunities.
- Develop
strategies to increase market share and sales revenue.
- Represent
the company at industry events, construction sites, client meetings,
exhibitions, and other business development opportunities.
Social Media Management & Digital Marketing:
- Manage
and grow Abuja Precast Concrete Limited’s presence on Facebook, Instagram,
TikTok, LinkedIn, WhatsApp Business, and other relevant platforms.
- Create
and publish engaging content featuring the company’s products, projects,
production processes, customer deliveries, product quality, and
activities.
- Use
social media and digital marketing campaigns to generate qualified leads
and attract contractors, developers, construction companies, architects,
engineers, estate developers, and other potential clients.
- Coordinate
with management on paid advertising campaigns, maintain a consistent
professional brand image, and identify emerging digital marketing
opportunities to improve visibility and customer acquisition.
- Track
engagement, enquiries, leads, conversions, and sales generated through
digital campaigns, using social media analytics to evaluate performance
and improve lead-generation strategies.
Logistics & Operations Management:
- Coordinate timely and cost-effective delivery of precast concrete
products to customer sites.
- Plan
transportation schedules and monitor product availability to ensure orders
are fulfilled on time.
- Supervise
logistics partners, trucks, drivers, loading teams, and dispatch
operations.
- Maintain
accurate delivery documentation and communication among sales, production,
logistics, and customers.
- Resolve
delivery issues promptly while controlling costs and ensuring compliance
with company procedures and safety requirements.
Client Relationship & Customer Retention:
- Maintain
regular communication with customers to encourage repeat business and
strengthen long-term relationships.
- Improve
customer retention by gathering feedback, resolving complaints promptly,
and enhancing customer satisfaction.
- Identify
upselling and cross-selling opportunities among key customers and
high-volume buyers.
Reporting & Management Support:
- Prepare
weekly and monthly business development reports.
- Provide management with regular sales
pipeline and client acquisition reports.
- Track
sales targets against actual performance.
- Prepare
logistics and delivery performance reports.
- Provide
recommendations to management on improving sales, marketing, customer
acquisition, and operational efficiency.
- Maintain
accurate records of prospects, clients, sales activities, enquiries,
orders, and deliveries.
KPI
& Performance Management
- This
is a strictly KPI-based position. The successful candidate will be
assessed based on measurable business and operational results.
- Key
performance areas may include:
- Monthly
sales revenue generated.
- Number
of new clients acquired.
- Number
and value of new customer orders secured.
- Lead
generation and lead conversion rates.
- Number
of active business prospects maintained.
- Conversion
of online enquiries into paying customers.
- Customer
retention and repeat orders.
- Timeliness
and efficiency of customer deliveries.
- Logistics
cost management.
- Customer
satisfaction.
- Quality
and frequency of business development and operational reporting.
- Failure
to consistently meet agreed monthly KPIs may result in performance review
and other appropriate management action in accordance with company policy.
Required
Qualifications & Experience
- Bachelor’s
Degree in Business Administration, Marketing, Sales, Logistics, Supply
Chain Management, or a related field.
- 3–8
years of proven experience in business development, sales, marketing, or
operations, preferably within construction,
manufacturing, building materials, real estate, or related industries.
- Proven
track record of generating leads and converting prospects into paying
customers.
- Strong
understanding of construction supply chains and building materials
distribution.
- Experience
dealing with contractors, real estate developers, construction companies,
and corporate clients will be an advantage.
- Demonstrable
experience managing business social media accounts and using digital
platforms for customer acquisition.
- Good
knowledge of social media management and digital marketing tools.
- Ability
to use platforms such as Facebook Business Suite/Meta Business Suite,
Instagram, LinkedIn, TikTok, WhatsApp Business, Canva, Google Analytics,
and other relevant digital marketing tools.
- Knowledge
of social media advertising and paid lead-generation campaigns is highly
desirable.
- Strong
understanding of social media analytics, audience targeting, engagement,
and conversion.
- Excellent
communication, negotiation, presentation, and interpersonal skills.
- Strong
sales and client relationship management abilities.
- Excellent
planning, organizational, and problem-solving skills.
- Ability
to work independently and under pressure in a fast-paced production and
field-based environment.
- Strong
numerical and analytical skills with the ability to interpret sales and
performance data.
- Must
be highly target-driven, proactive, accountable, and results-oriented.
- Must
be comfortable working with monthly and quarterly sales and operational
KPIs.
Salary
N200,000 -
N350,000 per month.
Application
Closing Date
4th
October, 2026.
How
to Apply
Interested
and qualified candidates should submit their CV and cover letter to: info@abujaprecast.com using the job title as
the subject of the email.
