Alan & Grant - Our client offers culinary solutions in several countries of Europe and Africa.
They
are recruiting to fill the position below:
Job Title: Category Manager
Location: Lagos
Industry: FMCG/Foods/Beverage
Job Summary
- The Category Manager is responsible for driving the brand category
performance, growth, and profitability.
- This role focuses on developing channel-specific strategies, leading
marketing campaigns from ideation to execution, and managing the product
category P&L. Working closely with commercial teams, retail networks,
and key clients, the Category Manager analyzes market insights, optimizes
product availability and distribution across channels, and oversees
promotional strategies to maximize sales and brand value.
Key Responsibilities
- Develop and implement successful marketing campaigns including
loyalty programs, commercial partners’ training courses, generate branding
& POP materials from ideation to execution.
- Campaign planning, implementation and evaluation.
- Manage Brand Category P&L to ensure brand profitability in line
with business plan.
- Launch profitable propositions that are relevant and meet consumers’
needs.
- Design channel specific category plans specifying assortment and
shelf-layout by channel, build new channels.
- Develop promotional strategies and price positions.
- Drive distribution and product availability across channels at the
point of purchase including support of new product introduction for
listing into mix.
- Leading sales input to the S&OP process and drive business
performance by implementing customer marketing plans.
- Deliver overall forecast and growth.
- Oversee holistic customer investment for each category including
retailer margins and customer profitability.
- Develop promotional activities across channels in MT, GT etc., in
alignment with overall company commercial growth plans.
- Plan and lead implementation of BTL activities including setting and
landing merchandising guidelines.
- Conduct trade launches to include an integrated marketing plan and
trade support.
- Manage and track country, channel and customer specific ROI on
implemented activities.
- Conduct off-take data analysis from key customers, translate
research data and provide insights and corrective measures on overall
category to respective customers.
- Liaise with GBfoods lead global markets on categories Best in Class
practices to land ‘the picture of success’ in trade channels, including
E-commerce.
- Propose key elements of Marketing Plan and Go To Market plan in
accordance with the Retail Strategy of the company.
- Understand business and translate client needs (distributors,
retailers, Precast-ers, etc.) into value proposition, generating sales and
profit for the company.
- On-going control of annual marketing budget
- Regular visits & relationship building events with key clients
all over Nigeria
- Help manage category & brand to deliver growth and financial
targets.
- Develop programs and secure required budget in order to execute
category & brand plans. Where applicable, ensure appropriate
implementation of global/regional direction into local execution.
Requirements
- HND / BSc in Marketing, Business Administration, Advertising, or a
related field; a postgraduate qualification is a plus.
- 8+ years of progressive experience in marketing or trade marketing
within FMCG, food flavors, or retail networks, including proven brand and
product management experience.
- Proven managerial track record in leading teams and driving
strategic commercial growth.
- Core competency in brand equity management, customer marketing
strategies, retail network optimization, and full execution across the 4Ps
(Product, Price, Place, Promotion).
- Hands-on experience executing trade marketing campaigns, loyalty
initiatives, and converting market data into actionable growth insights.
- Understanding of digital marketing channels, including website,
mobile app, and social media platform management.
- Advanced ability to analyze trade data, translate research into
category strategies, and manage financial budgets while adhering to data
privacy standards.
- Robust project management skills with a strong record of
transforming high-level ideas into impactful execution.
- Excellent team leadership and motivation skills with a talent for
fostering cross-functional collaboration.
- High-impact communication, presentation, and negotiation skills to
influence key internal and external partners.
- Sharp market intuition and customer orientation to align business
value propositions with trade and consumer needs.
- Self-directed, highly autonomous, and proactive with strong personal
initiative.
- Analytical, detail-oriented, adaptable under pressure, and committed
to continuous learning.
Application Closing Date
Not
Specified.
How to Apply
Interested
and qualified candidates should:
Click here to apply online
