Krystal Digital is a full service ICT company which specializes in the development, research, deployment and creation of customized and service oriented software applications.
Our organization has a strong competence in providing
secure and continuously available Information technology/infrastructure
solutions to organizations, institutions and parastatals as required which
helps its clients drive efficiency and improve its service delivery. The
company has several notable products; Krystal IT Academy, Central Billing
System, iLearnNG and Myskool portal to her credit alongside other non-disclosed
works.
We are recruiting to fill the position below:
Job Title: Brand & Content Strategist (Digital Marketing)
Location: Wuse Zone 7, Abuja (FCT)
Employment Type: Full-time, Hybrid
About
the Role
- We're
looking for a Brand & Content Strategist to shape and protect how our
company shows up online, in the media, and at the events that matter to
our industry.
- You'll
be the driving force behind our public image, earning media coverage,
building our presence across all social media platform particularly on
LinkedIn and X (Twitter), and making sure anyone searching for us or our
products finds us first.
- This
role is less about chasing new leads and more about deepening the
relationship we already have with our audience turning visitors into
repeat visitors, and our website into the definitive destination for our
products.
Key
Responsibilities
- Develop
and execute a brand positioning strategy that keeps the company
top-of-mind in its industry
- Develop
product messaging and unique value propositions (UVP) that resonate with
our target audience
- Own
SEO strategy for the corporate website and all product pages, optimizing
content, structure, and metadata for visibility
- Plan,
launch, and optimize performance marketing campaigns (paid and organic) to
drive high-quality traffic to the website and products
- Design
content and engagement strategies focused on retaining existing customers
and repeat website visitors
- Build
nurture content (email, social, on-site) that keeps the audience engaged
after first contact
- Plan
and manage content calendars aligned with brand and business goals
- Create
compelling, brand-aligned content (text, graphics, video) for the website,
blog, social media, and email
- Collaborate
with the design team on high-quality visuals and promotional materials
- Maintain
consistent tone, messaging, and brand identity across every channel
- Lead
the company's presence on LinkedIn and X (Twitter) as primary platforms,
with supporting presence on Instagram, Facebook, and TikTok as needed
- Plan
and execute campaigns that build community, drive engagement, and
reinforce brand authority
- Respond
to audience interactions promptly and professionally, protecting brand
voice at every touchpoint
- Identify
and pursue media coverage opportunities press features, interviews, guest
contributions, industry roundups
- Identify
and secure event sponsorships and speaking opportunities that boost brand
visibility and credibility
- Track
return-visit rates and time-on-site across the company's digital
properties
- Track
KPIs including media mentions, share of voice, website traffic, organic
search performance, and audience retention
- Prepare
monthly performance reports with insights and actionable recommendations
- Use
analytics tools (Google Analytics, Meta Business Suite, LinkedIn/X
analytics) to monitor trends and refine strategy
- Interpret
metrics and turn data into clear, actionable recommendations
- Run
content marketing initiatives that help the brand attract and engage its
audience
- Design
and execute email marketing flows by nurturing, automation, and conversion
of leads
- Apply
basic SEO principles to improve organic visibility
- Manage
CRM and marketing automation tools to support the customer journey
- Run
PPC campaigns and manage budgets for maximum ROI
Qualification
and Experience
- Bachelor’s
Degree in Marketing, Communications, or a related field.
- 2-4
years of proven experience in a digital marketing role.
- Proficiency
in digital marketing tools (Google Analytics, SEO tools, Meta Business
Suite, Google Ads, email automation tools).
- Strong
copywriting, storytelling, and content creation skills.
- Data-driven
mindset with the ability to translate analytics into actionable
strategies.
- Ability
to manage multiple projects, meet deadlines, and work collaboratively.
Skills
& Competencies:
- Performance
Marketing & Campaign Management
- Email
Marketing (nurturing, automation, conversion)
- Brand
Strategy & Positioning
- Public
Relations & Media Relations
- Event
Sponsorship & Partnerships
- LinkedIn
& X (Twitter) Growth Strategy
- Content
Strategy & Development
- SEO
(corporate and product-level)
- Customer
Retention & Engagement Content
- Social
Media Management
- Analytics
& Reporting (Google Analytics, Meta Business Suite, platform
analytics)
- Copywriting
& Visual Storytelling
- Cross-functional
Collaboration (design, product teams)
- Brand
Voice Consistency
Nice
to Have:
- Prior
experience marketing IT/tech products or services
- Familiarity
with marketing budget management
- Basic
design or copywriting skills.
Salary
N300,000
monthly.
Application
Closing Date
7th
October, 2026.
How
to Apply
Interested
and qualified candidates send their CV, including a link to their portfolio,
to: careers@krystalng.com using the Job Title as
the subject of the mail.
