CrusaderSterling Pensions Limited, one of the leading Pension Fund Administrators (PFA) in Nigeria, is recruiting to fill the position below:
Job
Title: Client
Relationship Officer
Location: Nationwide
Employment Type: Contract
Department/Unit: Marketing
Reports To: Branch Head
General
Description
- The primary
responsibility will be to develop and execute marketing strategies and
campaigns to promote the firm's pension services.
- You will play a
vital role in driving brand awareness, generating leads, and supporting
the overall growth of the business.
- This role
requires a combination of creative thinking, analytical skills, and a
strong understanding of the pension industry.
Key
Performance Indicators / Measurement Criteria
Marketing Strategy and Planning:
- Develop and
implement comprehensive marketing strategies to increase brand visibility,
attract new customers, and retain existing clients.
- Conduct market
research to identify customer needs, preferences, and trends, and use this
information to inform marketing strategies.
- Collaborate with
the management team to set marketing objectives and establish key
performance indicators (KPIs) to measure success.
Branding
and Communications:
- Maintain a strong
brand identity for the pension firm and ensure consistent messaging across
all marketing channels.
- Create and
oversee the production of marketing materials, including brochures,
presentations, website content, and social media posts.
- Develop and
manage content marketing initiatives, including blog articles, white
papers, and educational resources related to pensions and retirement
planning.
Digital
Marketing:
- Develop and
execute digital marketing campaigns, including email marketing, search
engine optimization (SEO), search engine marketing (SEM), and social media
advertising.
- Optimize the
firm's website for lead generation, user experience, and search engine
visibility.
- Monitor and
analyse website and campaign performance metrics using tools such as
Google Analytics, and make data-driven recommendations for improvement.
Lead
Generation and Conversion:
- Identify target
market segments and develop lead generation strategies to attract
potential clients.
- Collaborate with
the sales team to nurture leads and support the conversion of prospects
into customers.
- Track and analyse
lead conversion rates, and propose strategies for improving conversion
rates and sales funnels.
Relationship
Management:
- Work closely with
internal stakeholders, such as pension advisors, sales teams, and product
managers, to align marketing efforts with business objectives.
- Foster
relationships with external partners, industry associations, and key
influencers to 8. Ensure optimal Power Infrastructure Performance.
Educational
Qualifications
- B.Sc
- Minimum of 2.2
Work
Experience/ Requirement:
- 1-2 years in a
sales/marketing position preferably financial service (PFA or others).
Skills /
Competencies Required:
- Marketing
Strategy
- Digital Marketing
- Brand Management:
- Communication
Skills
- Relationship
Building
- Market Research
and Analysis
- Analytical Skills
- Adaptability and
Creativity
Internal
Liaison:
- All Departments
Salary
N86,000 / month.
Application
Closing Date
29th February, 2024.
Method
of Application
Interested and qualified candidates should send their CV to: pfajobsnow@gmail.com with
"Client Relation Officer_[Location]" as the subject of the email.
