Our client
in FMCG Industry is seeking to recruit a competent Brand Manager urgently
Reporting to: Marketing Manager
Job Purpose
To manage the development and implementation of the consumer brands through developing communication and promotion strategies followed by effective operational execution plans of these strategies.
Reporting to: Marketing Manager
Job Purpose
To manage the development and implementation of the consumer brands through developing communication and promotion strategies followed by effective operational execution plans of these strategies.
The
jobholder will also be responsible for developing and effectively implementing
marketing activities for the brands and driving the harmonization of brand
position in East Africa.
Key Responsibilities
Key Responsibilities
- Manage
the development, tracking/measuring and completion of brand plans -
strategic and operational plans, annual performance review, budget plan,
research plans, activity cycle plans and activity plans.
- Initiate
brand innovations to improve brand image attributes amongst customers.
- Engagement
with key Distributors, wholesalers and direct customers to ensure delivery
on brand initiatives and drive the creative processes for our brands
together with Trade Marketing department.
- Develop
and manage initiatives to improve processes, practices and methods to
reduce complexity and enhance speed to market as well as consumer
benefits.
- Monitoring
brand availability and sales, and being proactive on factors affecting the
brand sales and market share performance.
- Provide
relevant information in a timely manner to support effective and efficient
decision making.
- Management
of A&P Budgets to ensure spends in line with strategic direction to
enable brand growth.
- Managing
and monitoring the Marketing activity calendar.
- Advertising
agency and other supplier liaison and management.
- Planning
and implementing brand media strategy.
- Recommending,
planning and coordinating brand PR activities likely to enhance the brands
sales and image in the short and long term.
- Liaising
with Sales Department on brand performance delivery.
- Liaising
with Manufacturing and Sales on S&OP management.
- Analyzing
market research data, including secondary research and taking corrective
action for enhancement of brand strategies.
- Interacting
with the Regional Brand liaisons and giving updates on implementation of
brand strategic plans.
- Monitoring
competitor activities affecting the brand and taking appropriate corrective
action.
- Monitoring,
evaluating and recommending brand packaging, updating including pack and
range extensions, and following through to implementation by liaising with
the Marketing Manager.
- Continuously
monitoring brand costs and profitability and recommending areas of
improvement.
- Preparing
monthly brand expenditure and variance reports to control budgeted
expenditure.
- Carrying
out market intelligence through regular trade visits and utilizing this to
enhance brand activities.
- Liaising
with Procurement to source promotional and packaging material for brand
promotion activations.
Key
Performance Indicators
- Appropriate
brand health measures as set out in the monthly Brand Health Tracker
research tool.
- Brand
A&P budget as per annual plan.
- Brand
profitability.
- Brand
volume and market share.
- The
timely execution of marketing plans.
Experience
& Background Needed
- A
graduate preferably in Marketing and Economics.
- A
minimum of 6-8 years marketing experience preferable in an FMCG
multinational or large Company including experience working in
cross-functional sales, trade and brand marketing teams.
- THOROUGH
KNOWLEDGE AND APPLICATION EXPERIENCE in brand strategy development, brand
planning, program development, product development and customer
engagement.
- Marketing
management experience.
- Experience
in the development and execution of advertising strategies.
- Digital
and social media marketing experience would be an added advantage.
- Member
of the Kenya Institute of Marketing or CIM will add value.
How to Apply
If qualified, kindly send your CV to jobs@jantakenya.com clearly indicating ‘Brand Manager’ on the subject line by 17th May, 2016.
If qualified, kindly send your CV to jobs@jantakenya.com clearly indicating ‘Brand Manager’ on the subject line by 17th May, 2016.
Do not
attach any certificates.
Only shortlisted shall be contacted.
