Job Title: Brand Manager
Department:Marketing
Reports to: Deputy General Manager –Marketing (DGM)
Function Code: MKTDepartment:Marketing
Reports to: Deputy General Manager –Marketing (DGM)
Function Level:Intermediate
Basic Purpose:
Executes and implements all set marketing plans for the KI brands to ensure achievement of strategic customer revenue share objectives for KI division.
Executes and implements all set marketing plans for the KI brands to ensure achievement of strategic customer revenue share objectives for KI division.
Plays a proactive role in
planning and design to ensure KI products are differentiated from competitors’.
Involved with product
throughout all stages of life cycle (conception, definition, development,
release, and post-release activities). Operates under moderate supervision,
with some latitude for independent judgment.
Job Magnitude
Supervision: Works under general supervision. Follows established procedures; work is reviewed for soundness of technical judgment, overall adequacy and accuracy. Some latitude for independent judgment.
Level of impact: Limited impact; failure to achieve results or erroneous decisions or recommendations make cause delay in program and/or schedules and may result in allocation of additional resources.
Job Magnitude
Supervision: Works under general supervision. Follows established procedures; work is reviewed for soundness of technical judgment, overall adequacy and accuracy. Some latitude for independent judgment.
Level of impact: Limited impact; failure to achieve results or erroneous decisions or recommendations make cause delay in program and/or schedules and may result in allocation of additional resources.
Budget: As per annual business plan
Main Duties and
Responsibilities:
Execute and Implement the brand marketing plan and work to realistically differentiate the product/product family within competitors:
Execute and Implement the brand marketing plan and work to realistically differentiate the product/product family within competitors:
- Participates
in the development of brand marketing plans into realistic activity plans
and schedules in consultation with the DGM, taking into consideration customer
and market insights and the overall brand marketing plans
- Implements
agreed activities, launches and promotional campaigns as per the approved
schedule
- Collects
signals from the market to keep in touch with market developments,
externally and internally by consulting other departments, to collect
input for marketing activities and to support product development
- Maintains
close relationship to customers for awareness of customers' needs and
perspectives
- Continually
monitors and evaluates own performance against the implementation plan and
targets and reports to the DGM
- Continuously
comes up with new ideas that contribute to the growth of the brand and
shares these with the DGM and other team members
- Evaluates
and prioritizes requests for product changes, enhancements, etc.
Develop and maintain activity budget:
- Involved in
the development of activity budget that are in conformity with the brand
marketing budget, in consultation with the DGM
- Tracks
expenditure against the approved budget and highlights problem areas for
action
- Prepares and
submits expenditure reports to the DGM
- Maintains
information and documentation for the brand
Ensure the execution of the marketing plans for the brand:
- Involved in
the briefing agencies, suppliers and research companies
- Follows up
to ensure accurate and timely execution of briefs
- Participates
in field promotional activities alongside the commercial team and agencies
- Checks for
and assess the impact of marketing activities and reports to DGM
- Periodically
visits the trade to check brand performance on the ground
Work with suppliers to ensure effective and efficient supplier
management:
- Participates
in the identification of suitable suppliers, in consultation with the
procurement team
- Monitors
performance and highlights shortcomings for action, and puts in place
remedial action in case of non-performance
- Co-ordinates
the resolution of supplier complaints/problems including payment queries
- Follows up
on the generation of local purchase orders memorandum of understanding ,
etc and supplier payments
Work closely with other departments:
- Involved in
sharing brand/promotional activities etc with the commercial team and
other stakeholders
- Regularly
seeks information on competitor activity from the sales team to
differentiate the product or product family within a specific market
- Involved in
the resolution of issues and problems that will affect product's success
- Liaises with
the finance department in respect to budgeting and budgetary control
Additional Duties and Responsibilities
- Any other
assigned duties
Scope: Kenya, Uganda and Tanzania
Competencies:
- Strong
commercial acumen
- Strong
analytical skills and problem solving skills
- Excellent
planning skills
- Sets high
personal standards and goal oriented
- Excellent
interpersonal skills
- Excellent
and effective communications skills, both orally and in writing
- Excellent
presentation skills
- Multitasking
Qualifications & Knowledge:
- 2-3 years
brand management experience in FMCG
- University
Degree in business, sales or marketing field
- Advanced
degree in business management & marketing, project management will be
an added advantage
- Able to
operate in a performance driven organization
- Culturally
aware.
- Knowledge of
English and Kiswahili
- IT
proficient
Email: recruit@kenafricind.com
