Marketing Manager
Role Summary:
Role Summary:
- To be
responsible for developing and maintaining marketing strategies to meet
agreed company objectives.
- To evaluate
customer research, market conditions, competitor data and implement
marketing plan alterations as needed.
- To oversees all
marketing, advertising and promotional staff and activities.
Responsibilities:
- Responsible for
the marketing of company products and services to the right market whether
B2B or B2C.
- Demonstrate
technical marketing skills and company product knowledge.
- Develop an
annual marketing plan in conjunction with the sales department. This
should detail the year’s activity to meet agreed company objectives.
- Budget
management. To deliver all marketing activity within the agreed budget.
- To direct
marketing staff where budgets are devolved.
- To manage all
aspects of print production, receipt and distribution.
- To achieve
frequent, timely and positive media coverage across all available media.
- To managing the
entire product line life cycle from strategic planning to tactical
activities.
- To conduct
market research in order to identify market requirements for current and
future products.
- To develop and
implement a company-wide plan to push product, working with all
departments for its execution
- To analyse
potential strategic partner relationships for product lines.
Relationships and Roles:
- To demonstrate
the ability to interact and cooperate with all company employees.
- To build trust,
value others, communicate effectively, drive execution, foster innovation,
focus on delivery to customers, collaborate with others, solve problems
creatively and demonstrate high integrity.
- Maintain
professional internal and external relationships that meet company core
values.
- Proactively
establish and maintain effective working team relationships with all
support departments.
Job Specifications:
- Approximately
4-6 years of sales experience in the marketing industry.
- Experience with
a company in a related company sector in Kenya.
- Extensive
experience of developing, maintaining and delivering on marketing
strategies to meet company objectives.
- A strong
understanding of customer and market dynamics and requirements.
- If applicable, a
willingness to travel and work in a global team of professionals.
Interested parties should
send in their CV’s to cvs@careerdirections.co.ke before Friday 8th March 2013
