Sales Manager FMCG
Our client, a firm dealing with fast Moving Consumer Goods is looking for a Sales Manager
Our client, a firm dealing with fast Moving Consumer Goods is looking for a Sales Manager
The
jobholder will be responsible for providing strategic direction in the
development of an efficient and effective management with a view to growing and
protecting volume sales, market share and profit, controlling and influencing
of key retail outlets, making inroads in new markets and maintaining the
preferred supplier status through customer service excellence.
The
Sales Manager will be responsible for the attainment of the brand volume and
value objectives, distribution and visibility objectives and training and development
of the distributor sales team in the region.
Of key
importance will be the design and implementation of new sales channels in
non-traditional markets in order to grow sales within existing markets.
As a
key member of the executive team, the Jobholder will work closely with the
marketing, finance and operations functions to improve route-to-market
efficiencies and trade marketing effectiveness.
Reporting
directly to the Managing Director, the Sales Manager’s key focus, are as
follows:
- Research, brand
positioning and product development.
- Sales team
leadership.
- Distribution
channel management.
- Management
reporting and strategy formulation.
Key responsibilities include:
Research, Brand Positioning & Product Development:
- Carrying out
market research, competitor and customer surveys.
- Managing
research & development and new product development.
- Developing ideas
and creating offers for direct Customers.
- Determining
price points and discount rates for range of products being sold.
- Analysing sales
statistics to determine sales potential, inventory requirements and
customer preferences.
- Representing the
company at trade exhibitions, events and demonstrations and actively act
as project manager for these opportunities.
- Proactively
developing the corporate image, reputation and brand of the company.
- Developing and
maintaining visibility across all channels.
- Consulting with
department heads and other stakeholders to plan advertising and other
campaigns.
- Extensive
monitoring of customer preferences to determine the focus of sales efforts
Sales Team Leadership
- Recruiting,
training, coaching and motivating sales team.
- Enhancing
functional competence across all levels of in-house and distributor teams.
- Managing sales
targets on an annual, quarterly and monthly basis.
- Planning and
managing sales resources according to agreed budgets.
- Delivering of
rewarding incentive programs and motivate exceptional success.
- Managing the
internal communications and awareness of the company’s direction, mission
and objectives.
- Ensuring clear
and consistent communication between the Sales and Production team to
ensure accurate delivery on targets.
Distribution channel management:
- Establishing
effective route-to-market strategies.
- Developing and
managing key account relationships.
- Coordinating
sales distribution by establishing sales territories and goals.
- Monitoring
actual distribution or movement of a product to the customer.
- Advising
stockists and distributors on policies and operating procedures to ensure
functional effectiveness of the business.
- Selecting and
managing external agencies.
- Researching and
networking to expand the distribution network into new territories.
- Exploring and
researching new export markets and the governance parameters related to
these to set up new distribution channels.
Management reporting & strategy formulation
- Contributing to
the formulation of policy and strategy,
- Maintaining and
enhancing administration and relevant reporting and planning systems.
- Providing
accurate financial and management information to leadership to enhance
decision making and business processes.
- Preparing
budgets and approval of expenditures.
If you
are up to the challenge, posses the necessary qualification and experience,
please send your CV only indicating why you are the most suitable candidate for
the role clearly quoting the job title (FMCG Sales Manager) on the email
subject to monicah.kimani@hallmarkrecruitment.com
