FMCG Sales
Marketing job. Salary 100-150K
Sales & Marketing Manager
Sales & Marketing Manager
Department: Sales & Marketing
Reports To:Managing Director/General Manager
Supervises: All sales staff
To coordinate the activities of the products and to provide up to date market dynamics and after sales service.
Description of Duties
- Identify
and analyze an organization’s strengths and weaknesses, and respond to
opportunities and threats in the marketing environment
- Set
goals for market share and growth
- Develop
and implement appropriate strategies by selecting, segmenting and
targeting markets, and promoting products and services to those markets
- Make
decisions regarding products such as labeling or packaging
- Undertake
new-product development
- Determine
a pricing approach
- Ensuring
product availability at all levels of distribution
- Carrying
out market research and analysis of consumer needs
- Monitoring
distributor performance
- Manage
distribution channels such as shops and wholesalers
- Make
decisions regarding the distribution of products (such as taking of
orders, warehousing, stock control and transport), manage store image or
undertake direct marketing
- Develop
plans in relation to advertising, sales promotion, public relations,
personal selling and sales management
- Undertake
marketing audits to monitor sales performance.
- Working
with, and gaining the co-operation of people in specialist areas such as
technical experts, production managers, accountants and advertising
agents.
- In
liaison with the General Manager, develop the company's advertising
strategy and liaise with advertising agencies to create the company
product or image,
- Prepare
budgets and develop promotional and sales support materials.
- Maintain
and direct the product's image in the market, decide which new products
meet market trends and those that need to be phased out.
- Coordinate
and develop the marketing activities of the company over the Internet,
email and other electronic mediums, including online promotion, sales and
communication.
- Plan
and coordinate the activities of the sales team,
- Monitoring
performance of direct sales representatives,
- Interlinking
the department with other departments,
- Control
product distribution, monitor budget achievement,
- Formulation
and evaluation of sales targets,
- Soliciting
for business in new and untapped markets,
- Liaising
with merchandisers for market feedback
- Train
and motivate personnel, and prepare forecasts marketing communications,
direct marketing and telemarketing.
- To
carry out any other duties that may be assigned by the Management from
time to time.
Professional Qualifications
- Bachelor
of Commerce-Marketing
- Length
and Nature of Experience Five years progressive working experience in FMCG
sales and marketing
- Market
research
- Training
of sales staff
Additional Skills
- Good
report writing skills
- Good
communications skills
- Good
negotiating skills
Personal Attributes
- Honest
- Maturity
- Persuasive
- Willingness
to work long hours
- Ability
to analyze and interpret information
If qualified send CV only to jobs@corporatestaffing.co.ke on or before 15th May 2012, indicating
the title (Accountant Job) on the subject line.
N.B. We do not charge any fee for interviews and neither for having your CV in our database.
N.B. We do not charge any fee for interviews and neither for having your CV in our database.
