Marketing Co-ordinator Ref: HRD/ MC/ 10 /11
Reporting to the Marketing and Customer Service Manager, the successful candidate will be responsible for guiding product development and leading all Hospital marketing and branding activities for both the internal and external markets.
Particular Responsibilities Include:
Participating in developing and implementing marketing and brand strategies.
Marketing the Hospital and build relationships with corporate customers.
Determining and managing product development, packaging and distribution channels.
Monitoring the progress and impact of marketing initiatives.
Participating in determining the Hospital’s pricing and
market segmentation.Reporting to the Marketing and Customer Service Manager, the successful candidate will be responsible for guiding product development and leading all Hospital marketing and branding activities for both the internal and external markets.
Particular Responsibilities Include:
Participating in developing and implementing marketing and brand strategies.
Marketing the Hospital and build relationships with corporate customers.
Determining and managing product development, packaging and distribution channels.
Monitoring the progress and impact of marketing initiatives.
Conducting marketing audits and monitoring product and service sales.
Preparing and managing marketing budgets.
Coordinating internal communication, marketing and training staff on new services and products.
Coordinating marketing presentations and product launches.
Handling public relations and image management.
Supervising performance of the marketing staff.
Qualifications, Skills and Experience:
Business degree.
A masters degree in marketing will be an added advantage.
Proven track record in implementing marketing successful programs.
Five (5) years progressive working experience in a dynamic service organisation.
Professional membership with the Marketing Society of Kenya.
Business savvy.
Creative and innovative.
Excellent communication, influencing and presentation skills.
If your background, experience, competence match the above specifications, please send your application and a detailed C.V quoting the reference. Include your current remuneration, testimonials and give full contact details of 3 referees including day time telephone to:
Human Resources Manager
The Nairobi Hospital
P.O. Box 30026
Nairobi - 00100
Or e-mail: hrm@nbihosp.org
To be received not later than Wednesday 16th November 2011.
Only shortlisted candidates will be contacted.
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