Marketing Manager Career Opportunity in Kenya

Marketing Manager

Key responsibilities and accountabilities: 

1. In consultation with the CEO, plan and implement marketing strategies, including advertising and PR for the local & international markets - segmented by main market regions.

2. Carry out Sales organization planning and development

3. Plan and manage sales and marketing resources according to agreed budgets.

4. Plan and carry out sales and marketing activities to agreed sales volumes, values, product mix and timescales.

5. Plan product launches and implement their strategies.

6. Develop and maintain existing and new individual clients or tour operators through planned individual client’s or tour operators’ account support, and maintain a computerized customer and prospect database

7. Continually carry out sales distribution and channel analysis and develop and maintain the distribution channels

8. Respond to and follow up on all leads & enquiries for bookings by e-mail, telephone, and personal visits.

9. Manage market research, new product and new business development.

10. Manage relevant reporting requirements of management and financial information for the sales and marketing departments.

11. Select & manage the external marketing, source market representations and agency activities.

12. Maintain and develop corporate image and reputation, and protect and develop the company's brands via suitable PR activities.

13. Maintain and report on equipment and software suitability for client relations management, marketing and sales reporting purposes.

14. Recruit, manage, train and motivate direct reporting staff according to company procedures, policy and employment law.

15. Liaise and attend meetings with other company departments necessary to perform duties and aid business and organizational development.

Expected Operational Results Area:
  • Achieve agreed sales targets as per budget
  • Develop new markets and grow the company’s revenue and profits year on year.
  • In liaison with departments and the organization’s Foundation, develop new revenue – generating products at the facilities.
  • Develop and manage robust market intelligence for use in developing and implementing effective sales and marketing strategies.
  • Execute effective PR and advertising plans
  • Regular (monthly) management reports on sales and marketing activities vis-à-vis budgets.
  • Monitor departmental expenses in line with budgets.
  • Motivate and train staff reporting to this position and ensure they work in accordance with laid down company rules & regulations.
  • Develop a good working relationship with the management team of the organization to ensure proper flow of information, exchange of ideas and key learnings as well as enhancing performance of the whole company.
  • Regularly review tasks in this role with a view to coming up with new, innovative and improved ways of accomplishing tasks and meeting sales and marketing objectives (improving sales, controlling costs and ways of reporting to management).
Qualifications and experience:
  • A graduate degree in Business Management or related qualification.
  • A masters degree in business management would be an added advantage
  • A Minimum of 8 years work experience, 4 of which should be in a sales management position in the Travel Industry.
  • An excellent understanding of the Tourism & Travel industry in East Africa with an emphasis on Kenya.
  • Proven sales performance & leadership skills in managing teams.
Specific Job Skills: 
  • Understands the principles of sales, marketing and advertising cost-effectiveness, including market sector targeting, product offer development, features-benefits-solutions selling, and cost – benefit analysis.
  • Appreciates need for consistency within company's branding and marketing mix, especially PR and the Internet.
  • Experience in managing media and marketing agency activities.
How to Apply

Please send your CV and remuneration details: theleadrecruiter@gmail.com

Only candidates who include their current remuneration details will be considered.

Only shortlisted candidates will be contacted.


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