Our Client, an established and experienced motor vehicle importer and distributor in East Africa , with over 40 years experience in the automobile industry is looking forward to filling the following position ,
Job Title: Marketing Manager
Reporting to: General Manager
Reporting to: General Manager
Overall Goal: Responsible for brand position, sales volumes and customer awareness in all aspects of the business through effective management of the marketing, advertising and promotional activities of the organizations.
A. Key responsibilities for this job?
1.Product marketing:
This will involve product positioning, Pricing, Promotions and campaigns and launching of new ones.
This will involve product positioning, Pricing, Promotions and campaigns and launching of new ones.
2.Public Relations
Positive publicity of our products through the different media’s availableDesigning strategic communication campaign that gives our product a competitive edge in the market place
Distinguish our product from the other products
Strengthen our Industry presence
Strengthen our Industry presence
3. Creative and innovative Marketing strategies/drives
Develop and implement an innovative and creative marketing strategy with equivalent Advertising value
Develop and implement innovative and creative marketing drives that will create market share growth
Develop ways of tapping into the different divided markets e.g.; growing market, emerging market, untapped market etc
Develop and implement an innovative and creative marketing strategy with equivalent Advertising value
Develop and implement innovative and creative marketing drives that will create market share growth
Develop ways of tapping into the different divided markets e.g.; growing market, emerging market, untapped market etc
4.Managing the Marketing budget
Plan and administer the company’s Marketing budget
Plan and administer the company’s Marketing budget
5.Marketing Research
Carry out Market Research:
To learn and understand the market and its potential clients
To gather, analyze and apply data to give feedback on what the customers want and how well our product is responsive
Carry out Market Research:
To learn and understand the market and its potential clients
To gather, analyze and apply data to give feedback on what the customers want and how well our product is responsive
Market brand comparisons
6.Marketing coordination
Coordination of all Marketing activities
Event management
Coordination of all Marketing activities
Event management
7. Corporate Social Responsibility Coordination
Managing the business process to produce an overall positive impact on society
Managing the business process to produce an overall positive impact on society
B.Key Competencies for This Job
Data-driven, with strong analytical skills
Innovative and intellectually curious – experience working with Agencies and advertising companies (newspaper/magazines/designs etc) is an added advantage
Strategic thinker – able to formulate and achieve challenging strategic objectives, based on clear understanding of market trends, customer needs and business imperatives
Understanding of market segmentation, database management and customer acquisition
Experience of preparing and managing budgets and assessing costs and benefits
Strong aptitude for determining the optimal way to sell “promote” product by position products in the market
Demonstrate capacity for developing and understanding strategy
Good understanding of consumer technology and its developments
Experience in online marketing strategies
Strong networking skills
Over 5 years experience in a similar position
Must have a valid driving license
Leadership experience, involving managing teams, successfully implementing change and motivating staff throughout a change program me.
Data-driven, with strong analytical skills
Innovative and intellectually curious – experience working with Agencies and advertising companies (newspaper/magazines/designs etc) is an added advantage
Strategic thinker – able to formulate and achieve challenging strategic objectives, based on clear understanding of market trends, customer needs and business imperatives
Understanding of market segmentation, database management and customer acquisition
Experience of preparing and managing budgets and assessing costs and benefits
Strong aptitude for determining the optimal way to sell “promote” product by position products in the market
Demonstrate capacity for developing and understanding strategy
Good understanding of consumer technology and its developments
Experience in online marketing strategies
Strong networking skills
Over 5 years experience in a similar position
Must have a valid driving license
Leadership experience, involving managing teams, successfully implementing change and motivating staff throughout a change program me.
C.Professional Qualifications
A minimum of a diploma in Marketing , Public Relations or any other related field
A strong background in mathematics and computers is useful.
A minimum of a diploma in Marketing , Public Relations or any other related field
A strong background in mathematics and computers is useful.
Contract: Permanent basic
If you are up to the challenge, posses the necessary qualification and experience, please send your CV and application letter indicating why you are the most suitable candidate for the role clearly quoting the job title on the email subject
If you are up to the challenge, posses the necessary qualification and experience, please send your CV and application letter indicating why you are the most suitable candidate for the role clearly quoting the job title on the email subject
Please indicate current or last and desired salary.
The Recruiting Manager
Corporate staffing Services
Suite 3, 13th Floor, Development house, Moi Avenue, Nairobi.
Via email to: jobs@staff-kenya.com
www.staff-kenya.com
The Recruiting Manager
Corporate staffing Services
Suite 3, 13th Floor, Development house, Moi Avenue, Nairobi.
Via email to: jobs@staff-kenya.com
www.staff-kenya.com
N.B: We do not charge any fee for receiving your CV in our database no for interviewing.
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