DM Holdings (DMH) is a conglomerate of companies with vast interests in entertainment, hospitality marketing and media business.
We are recruiting to
fill the position below:
Job Title: Marketing and Social Media Officer
Location: Ogba, Lagos
Employment Type: Full-time
Job
Summary
- The
Marketing and Digital Marketing Officer is responsible for developing and
executing digital marketing strategies that increase brand awareness,
generate leads, drive direct bookings, and maximize occupancy and revenue
for the short-let apartment.
Key
Responsibilities
- Manage
all social media platforms (Instagram, Facebook, LinkedIn etc.), ensuring
regular and engaging content.
- Plan
and execute online campaigns to promote apartment bookings, seasonal
offers, discounts, and special packages.
- Identify
opportunities to increase direct bookings and reduce reliance on
third-party booking platforms.
- Manage
and optimize apartment listings across Online Travel Agencies and other
booking platforms.
- Ensure
descriptions, amenities, pricing, availability, and images are accurate
and up to date.
- Monitor
listing performance and implement strategies to improve visibility and
bookings.
- Develop
and execute email marketing campaigns for promotions, loyalty programmes,
and guest engagement.
- Collaborate
with internal teams to enhance customer touchpoints, ensuring an
exceptional brand experience
- Maintain
customer databases and segment audiences for targeted campaigns.
- Monitor
campaign performance and improve engagement metrics.
Requirements
- 2-4
years of experience in a Brand Management, Marketing, or Social Media role
- Experience
in the hospitality, hotel, lodge, or resort industry is highly
advantageous.
- Excellent
copy writing, communication, and storytelling skills.
- Proficiency
in social media platforms, content creation, and digital marketing tools.
- Strong
data-driven mindset with the ability to analyze performance metrics and
optimizecampaigns.
- High
attention to detail with excellent planning and organizational skills.
- Ability
to manage a team, collaborate with multiple stakeholders, and drive
projects to completion.
- Proficiency
in Microsoft Office Suite and marketing software/tools.
- Ability
to work independently and thrive in a fast-paced environment while meeting
deadlines.
Application
Closing Date
Not
Specified.
How
to Apply
Interested
and qualified candidates should send their CV to: hr.dmholdingslimited@gmail.com using "Marketing
and Social Media Officer - Your Location" as the subject of the
email.
