Senior Operations and
Marketing Manager
Our client in the
oil industry is looking for someone who is an energetic and intuitive marketing
strategist with exceptional leadership and communication skills.
This person MUST
have experience in the oil industry working across several countries.
Objective of the
position:
The purpose of
this position is to identify opportunities and deliver effective strategies to
generate results.
To manage the
department in strategic planning, branding, and product development in both
online and traditional marketing and visual communications
General
Responsibilities:
·
Establish effective working relationships with sales and agency
leadership to ensure that our products and services are implemented through
sales enablement and marketing demand generation programs
·
Provide feedback into product development and service offers and
participates in their development; collaborate to create, launch and track
performance of product and service offerings in our markets
·
Develop and deliver appropriate field sales enablement tools
·
Develop, establish and maintain marketing strategies to meet
organizational objectives.
·
Demonstrate effective management of the marketing, advertising
and promotional activities of the organization.
·
Execute online and offline marketing initiatives, integrating
online and new media, email, print, direct mail, social media, company
websites, SEM/SEO strategy development, brand awareness and drip marketing
initiatives. The ability to speak to how these channels work together is very
important.
Marketing
·
Articulate product and service offerings, key benefits and
messages for use by sales and marketing
·
Work with Consulting and Sales to cultivate reference accounts
for products and services; identify client success stories and work with
marketing to create appropriate case studies and collateral
·
Create compelling marketing campaigns using strategies we
encourage our clients to use to showcase our abilities to produce results
(leads) - our clients use similar strategies to raise funds
·
Drive campaign management for client acquisition programs across
multiple channels Create content for corporate marketing collateral,
website/blog/social media, and other initiatives
·
Provide assistance on press releases, contributed articles,
presentations, events, and conferences
·
Internal reporting and other duties as assigned
Lead Generation
& Sales Enablement
·
Create effective, compelling positioning, messaging, and sales
tools that are understood and used
·
Stays abreast of market trends to drive topics for client
webinar and whitepaper strategies Create sales-ready tools, including
market-facing presentation content to be used by Sales to highlight benefits of
our services to our clients.
·
Execute marketing campaigns and analyze performance that
leverage behavioral interest
·
Profiling to drive new client acquisition & sales revenue
Project
management
·
Responsible for all aspects of projects, including: meeting
deadlines, time management, contingency planning, approval channels and
procedures, budgeting, campaign analysis, and tracking / monitoring procedures
·
Establish and articulate project scope, strategy and objectives
to internal clients, production team and key leadership
·
Manage creative production of online and offline marketing
assets, graphic design, video production and web development, from the initial
concept to finished product and execution
Market Research
and Competitive Intelligence
·
Understand the products and services offering and approach of
key competitors; communicate products and services differentiation to sales and
provides input to senior leadership
·
Conduct various interviews, including win/loss and
post-engagement client interviews/surveys to identify trends and make
recommendations to senior leadership
·
Conduct marketing surveys on current and new service concepts
Required Skills /
Special Qualifications
·
Bachelors degree in Marketing or higher
·
Any professional certification in Marketing would be an added
advantage
·
5-7 years of professional marketing experience of which 3+ years
of experience in the oil industry
·
Skilled in direct response marketing with ability to craft
integrated marketing strategies across all channels and touch points, including
website, print communications, online communications and direct mail
·
Intuitive, Proactive, Collaborative, Leader, Driver, Creative
Problem Solver, Analytical, Versatile, and “Thrives Under Pressure” are words
that describe you
·
Strong communication and presentation skills
·
Ability to communicate with all levels of an organization
comfortably.
·
Ability to manage multiple projects with varying priority at one
time –to deliver results on time and under budget.
·
Experience working closely with a sales organization with a
strong affinity for sales team success.
·
Previous sales experience is a strong plus.
·
Experienced with salesforce.com or similar CRM, Netsuite,
Silverpop, xmPie, web conferencing tools, MS Project; expert-level proficiency
with Microsoft Office Suite
Email your
resume, cover letter and current and expected salary to
recruitment@odumont.com. Use “ Sr. Operations and Marketing Manager” in the
subject line.
Only shortlisted
candidates will be contacted.
Deadline: 27th November 2013
