FMCG Brand Manager
Scope of Job
To contribute in
the development and implementation of the companies brand strategy.
To promote and
embed the products brand to enhance its visibility in the market.
Co-ordinate and
deliver a range of activities in line with increasing the brands visibility.
Decision Making
Authority
Make decisions
relating to marketing aspects of brand internally and externally and deliver
promotional activities.
Experience
- Experience of working in a marketing or brand management environment
- Practical experience of brand management and activation campaigns.
- Experience of success in using different marketing channels to build a brand
- Experience of consumer research and using this to drive the implementation of the brand
- Project management experience within a formal project management methodology and of managing various projects
- Experience briefing and working with external suppliers and internal stakeholders to ensure activities are on brand
- Experience of leading on a time specific organizational.
Knowledge and Skills
- A good working knowledge of marketing principles, particularly to support the building and promotion of a brand
- Good analytical skills of brands, market research, and market trends
- Good knowledge of different media channels for different audiences
- Numerate and able to manage budgets (income and expenditure) and to analyze financial data
- Demonstrable negotiation, influencing, networking, presentation and diplomacy skills
- Demonstrable ability to motivate self and staff across the organization and secure the co-operation and involvement of key internal and external stakeholders
- Excellent verbal and written communication skills, confident at responding directly to individuals queries
- Competent with MS Office, particularly Word, Excel, PowerPoint and Outlook.
General Attributes
- Ability to work to and meet firm deadlines
- Ability to work in a team and on own initiative
- A flexible approach to work
- Good interpersonal skills to develop and maintain effective working relationships with Ather stakeholders
- A team leader, able to inspire others.
To apply, send
your CV only to cvs@careerdirections.co.ke before 3rd September 2013.
Clearly indicate
the position applied for and your minimum salary expectation on the subject
line
