Job Title: Brand Manager - Dairy Industry
Job Description
Job Description
Brand Manager
you will be responsible for developing and executing marketing communication
and brand strategies and working closely with international partners.
As some of the
portfolio will be international products, brand manager will also be involved
in localizing communication strategies and packaging of products.
The incumbent will be responsible for developing and executing brand, sales and marketing strategies aligned with business plans to obtain overall organisational objectives.
Duties & Responsibilities
- Leading the strategic planning
process for the assigned brands based on key consumer insights to enhance
current portfolio and improve communication with consumers.
- Involvement in the development of
the company’s long term planning that identifies new business
opportunities, markets and partners.
- Working closely with distribution
partners and Marketing Research companies to obtain relevant information,
including the development and implementation of brand audit studies and
focus groups.
- Monitoring and analyzing business
performance vis-Ã -vis business goals (awareness, share, consumer
diagnostics, profitability, etc.) and the competition.
- Implementing the marketing plans by
working with internal and external suppliers to deliver in a timely manner
and on budget.
- Coordinating the development of
communication materials such as catalogues websites, brochures, packaging
and in-store displays.
- Traveling internally and
internationally to ensure the relationship with distributors and suppliers
is maintained.
- Delivering internal and external
presentations regarding new product introductions, marketing materials,
business objective and communication strategy.
- Establishing performance
specifications, cost and price parameters, market applications and sales
estimates.
- Coordinating regular meetings and
preparing regular reports outlining the brands’ performance.
- Managing the status of projects,
product testing and the evaluation of external agencies.
- Develop action plans and measurement
tools for brand campaigns
- Provide support in development of
annual Marketing Plans as well as the brand plan calendar
- Evaluate market data related to the
brand objectives communications and action recommendations
- Utilize trend analysis and other
tools to identify and explore possible opportunities for growth.
- Liaise with operations managers,
vendors and Marketing team with regards to execution of Brand campaigns
incl. but not limited to TV/Radio adverts, leaflets
- Apply knowledge of the
organisational systems, structures, policies and procedures to achieve
strategic objectives
Skills:
- 7 years Brand Manager experience in
Dairy Industry essential, with a strong preference for food experience
- Strong commercial and financial
acumen
- Experience implementing branding and
communication strategies
- Exceptional stakeholder management
skills
- Degree in Business and Marketing
discipline
- Computer literacy
- Project and program management
- Commercial awareness
- Build and maintain Company Brand
- Relationship management
- Customer orientation and
relationship building skills
- Leadership and decision making
skills and experience
- Excellent communication and problem
solving skills and experience
- Assertive team player; energetic,
self-starter who aims and maintains high levels of productivity, and is
results-orientated
Application Process
Interested
candidates are invited to strictly email their cover letter and CV, clearly
detailing their current remuneration and expectations to
recruitment@odumont.com before end of day 12 July 2013.
Only short
listed candidates will be contacted
