Request
for Proposals (Re-advertisement)
The
National Land Commission
Terms of Reference (ToR) for a Communication Consultant or
Consultancy Firm
The National Land
Commission (NLC) is an independent Commission established by The National Land
Commission Act No. 5 of 2012 pursuant to Article 67 of the Constitution of
Kenya, 2010.
NLC has prioritized
communications a key strategy and seeks to contribute to effective and
responsive communication to enable the Commission to realize its objectives.
2.0
Scope of Work
The Communication
Consultant will work closely with the NLC to develop a communication Strategy
for the Commission and oversee its implementation for a duration not exceeding
3 months.
The Consultant will
undertake the following:
Key
Tasks include:
a) Design,
coordinate, implement and monitor the communication strategy including a
concept and an action plan and visibility plan.
b) Train members of
the NLC and relevant staff on the Communications Strategy, including on how to
prepare/draft a wide range of materials, talking points, press releases and
advisories, news briefs, fact sheets for inclusion in media kits and further
public outreach;
c) Advice on
corporate branding IPOA (logo, slogan etc) to include actual development of
logo
d) Ensure the
promotion and increased understanding of NLC’s mandate in the country through
the use of diverse types of media and communication tools as appropriate,
including utilizing innovative and emerging communication tools and new media
in support of the Communications Strategy;
Expected
tangible and measurable output(s):
- A Communication
Strategic Plan for NLC with its implementation Plan;
- All NLC Members
trained on the Communication Strategy and on how to prepare media
documents;
- Mapping report
on media to include Media Contact list and various media
- Provide a report
on the implementation of the Communication Action Plan after the 3-month period.
- Develop NLC
Brand.
3.0
Requirements
- Advanced
University degree in Journalism or Communications from a recognized
University;
- At least seven
(7) years of experience in Kenya in conceiving and implementing
Communication Strategies
- Excellent verbal
and written skills in both English and Kiswahili;
- Strong
understanding of outreach and advocacy.
- Demonstrated
written and oral communication skills
- Strong project
management skills
- Excellent
organizational, prioritization, and customer service skills
- Ability to set
goals and timelines and to work on deadlines
- Ability to work
and communicate effectively with a variety of people, both internally and
externally
- Able to work
independently with minimal supervision
Timing
and Duration
The consultant/firm
should propose a schedule not exceeding 3 months and resources required to
complete the activity’s objectives.
The proposal should
include a detailed work plan and budget of activity undertaking.
Proposals should be
submitted to by 21st June 2013 via email to lmwelu@kenyati.com
Firms/consultants who
had previously applied do not need to resend in their applications
