Position: Business Market Data Manager
Reporting to: Offers Marketing Manager
Range: R2L
Role Purpose:
Responsible for the product lines of mobile data for the
business market segment on a business point of view.
In charge of designing and following execution of various
marketing actions to deliver business objectives.
Key Duties and Responsibilities
1.1 Operational management of the existing mobile data Products
& Services portfolio for business market
- This covers 3G
and 3G+ prepaid offers, whether bundles or unlimited offers, both on a
dongle (Internet Everywhere) or on a mobile handset (Internet on Mobile)
or on fixed devices (Flybox, Surf & Pay etc.)
- Proposing
relevant actions to deliver the business objectives (revenues, subscriber
base, churn..) on all aspects of the marketing mix:
- Pricing, whether
permanent prices or promotional prices
- Communication:
media, on ground, digital
- Go to market: how
to make the mobile data P&S available
- Follow-up the
marketing actions plan
- Constant liaison
with other stakeholders (Marketing Product & Services development,
Customer Care, Business Market Sales, commercial communication) to ensure
that the products are working according to specifications and follow-up of
problems identified and their resolution
- Stakeholders’
training and dissemination of information.
- Design of
product descriptions and sales arguments.
1.2. Reporting and business analysis
- Present a weekly
dashboard of business market data performance, trend and gap analysis, as
well as a follow-up of the marketing actions plan. The dashboard will be
produced by the Insight & Performance section, but will be analyzed by
the Business Market data manager.
- Present a
monthly marketing actions plan (by 20th of the previous month) aiming at
achieving the monthly objectives. The follow-up will be done on a weekly
basis.
1.3. Product marketing
- Define the
segment/products matrix with the positioning of the mobile data products
& services for the company’s priority segments (business market only)
- For each
segment/product, establish the marketing mix: product, pricing,
communication plan, distribution plan
1.4. Product development
- The Business
Market data manager will be accountable for some steps of the product
development lifecycle, and will work in close relationship with his/her
counterparts in the Product & Services Development section
- Produce and
present pre-opportunity studies for new P&S: market and revenues assessment,
customer needs and value proposition, high-level product description.
- Produce and
present opportunity studies with detailed functional product description
and customer journey as well as a full business plan
- Communication
plan and briefs to the communication agency (with the support of the
Commercial Communication section)
- Go to market
plan: distribution channels to be used, animations and promotional plans
in liaison with the Business Market department
- Launch plans:
internal training and awareness, regulatory dossier, communication and PR
plans for launch, sales objectives per channel
Academic/ Professional Qualifications
- Bachelors Degree
or an advanced Diploma in a Business related field
Minimum Experience & Essential Knowledge
- Candidates will
be judged during interviews with case studies.
- Very
business-minded with strong abilities to design and drive
revenue-generating initiatives.
- Strong
coordination skills, to be able to efficiently follow-up actions plans
involving several stakeholders.
Key Competencies:
- Strong market
perception and understanding to select actions with the highest chances of
success and growth
- Good knowledge
of product marketing basics: marketing mix, exploiting market research
materials
- A previous
experience in B2B sales is a plus
- Advanced
PowerPoint and Excel skills
- Excellent
communication / presentation skills (oral & written)
This position is opened to Kenyan citizens only.
If you fit the required profile, please apply highlighting how
your qualifications, experience and career aspirations match the requirements
for this position.
Application should be sent by latest 2nd April 2013, please provide an updated Curriculum Vitae (CV) including details of your current telephone contacts and names of three referees.
Application should be sent by latest 2nd April 2013, please provide an updated Curriculum Vitae (CV) including details of your current telephone contacts and names of three referees.
Apply through www.orange-tkl.co.ke.
Only shortlisted
candidates will be contacted.
