Safaricom Limited is the leading mobile telecommunications company
in Kenya.
We are at the forefront of the industry and always seek to
attract and retain talented, creative and innovative team players who are
excited by the opportunity of pushing the frontiers of this evolving
technology, growing our services, exciting our customers and contributing to
our community.
Field Marketing Specialist - Nairobi
Ref: EBUVGE_FMS_MARCH_2013
Reporting to Head of Marketing VGE Africa, the successful
candidate will execute the Marketing activities to support achievement of VGE’s
goals for the African sales region and drive the marketing pipeline so that
Vodafone can achieve their objectives in Africa.
Key responsibilities include;
Key responsibilities include;
- Understand
regional customer needs and how Vodafone can deliver business value to
meet these needs;
- Drive
all aspects of execution across the Marketing Mix, with a particular focus
on demand generation in low penetration accounts and new accounts in the
VITA expansion programme;
- Development
of the demand generation programme which delivers new relationships, new
conversations and new sales opportunities for our sales teams to engage
in;
- Drive
the regional hospitality activities to enhance relationships with key
C-level executives;
- Personally
engage in account based marketing activities for a small number of high
profile customers at both the pre-sales and post sales / implementation
phases;
- Connect
with the local Vodafone OpCo’s and ensure that relevant marketing messages
and sales enablement activities are aligned with Vodafone Global
Enterprise’s own activities;
- Increase
awareness and perception of Vodafone as a trusted and strategic partner
that can help businesses of all sizes gain a competitive edge;
- Develop
a unified voice and consistent enterprise narrative that inspires
audiences and ensures maximum impact through a VGEA communication
campaign;
- Execution
of a suite of activities which build a strong reputation for
Vodafone Global Enterprise with the key decision makers and influencers in
the region;
- Create
and maintain relationship with key journalist from priority media houses
and keep database;
- Responsible
for all internal communication programmes, sales enablement activities
and sourcing;
- Provide
support to area sales managers in relation to any BTL activities so as to
ensure active participation in creating lead platforms;
- Collect
feedback on product performance from the market and develop all the briefs
to be sent to supply chain for purposes of identifying various agencies to
execute various activities;
- Evaluate
all marketing agencies on a quarterly basis based on the set performance
criteria and prepare the section budget for the financial year ;
- Responsible
for developing, monitoring and reporting on the expenditure of the market
activations budget.
The ideal candidate should possess the following skills and
competencies:
- Degree
in Marketing or related qualification e.g. Public Relations;
- 5
years’ experience as a marketing specialist;
- At
least 2 years’ experience in conveyancing/land laws, commercial law, good
knowledge of Criminal and Civil Procedure Codes excellent knowledge of
telecommunications, legal and regulatory environment;
- 1
year experience in people and process management.;
If you feel that you are up to the challenge and possess the
necessary qualification and experience please send your resume and application
letter indicating your experience and why you are the most suitable candidate
for the role clearly quoting the job title to the address below.
The deadline for application is Monday18th, March 2013.
The Senior Manager – Talent Acquisition
Safaricom Ltd
Nairobi
The Senior Manager – Talent Acquisition
Safaricom Ltd
Nairobi
Via E-mail to hr@safaricom.co.ke
