Position Title:Brand Manager East Africa – Food Drinks & Biscuits
Location: Nairobi, Kenya
Line Manager: Head of Commercial
Business Introduction
The company is a dynamic, diverse and growing FMCG business.
Key Accountabilities
Key Accountabilities
- Responsible for
elements of consumer marketing and brand administration, including
consumer research and analysis, market analysis, brand strategy, product
development, pricing, advertising, packaging development, consumer and
trade promotions, financial analysis and budget management;
- Participate and
manage marketing and customer driven programmes from inception to close
out, including annual planning, customer presentations, overall Shopper
Marketing Insights and category guidance.
- Responsible for
implementing brand strategy within the wider East Africa Region in close
collaboration with country manager and key distributors in the region.
- Manage customers
and representatives ensuring that they are meeting deliverables aligned to
company targets and effectively delivering on all Marketing
responsibilities
- Identify and
analyse product performance information, anticipate problems and develop
strategies and contingency plans to ensure portfolio success;
- Develop and
maintain monthly update reports on sales, marketing budgets, profitability
and provide detailed input to be used by senior management for strategic
planning.
- As an individual
contributor know the ethical and legal compliance responsibilities of the
position; raise questions and concerns when faced with an ethical or
compliance issue; apply integrity in all aspects of professional conduct.
Person Specification
In order to succeed in this role, it is expected that the ideal
candidate will have:
- The ideal
candidate will have a Bachelors degree in Marketing, Business
Administration or Commerce;
- At least 4 years
brand management experience in FMCG
- Excellent
communication and interpersonal skills working with, and influencing all
levels within the organization;
- A team player
who can interact freely without inhibition with all customers, internal
and external;
- Exemplary
leadership skills, be forward-thinking, aggressive, assertive and
adaptable in the pursuit of brand/company objectives; and
- Solid
analytical, problem solving and business commercial skills.
- In addition to
this, the candidate should display influential, accountable and adaptable
behaviour and have high drive.
- Regional
experience is a big plus
Key Relationships
The incumbent will liaise with key members of various business
units:
- All departments
- External
customers
Obligations
It is expected that you will:
- Carry out the
role accountabilities within the operating and process frameworks that
apply to the company
- Work together
with all your peers and customers. A key part of your performance review
each year will be based on their input.
- Exemplify the
company’s Higher Purpose & Values in practice – this will be a key
part of your annual development cycle.
Application procedure:
Applicants should email their applications attaching a detailed
curriculum vitae and a letter indicating why they are interested in and
qualified for the position and the names of three referees who can provide
confidential assessment of their capabilities to a Search Committee.
All communications relating to applications for this position
should be addressed to email address: therecexpert@gmail.com.
Applications should be received by 28th March 2013.
Only shortlisted candidates will be contacted.
On the subject matter of the email please indicate the position
you are applying for.
Candidates earning more than 200,000/= need not apply
Candidates earning more than 200,000/= need not apply
