VAS Manager
RF:CBU_VM_Jan_2013
RF:CBU_VM_Jan_2013
Reporting to the Head of Internet and Content, the position
holder will be responsible for implementing approved VAS strategy to drive
growth in revenue and delivering sustained usage of existing and new VAS
products within Internet and Content Department.
Key Responsibilities:
·
Delivery of forecasted revenue targets and growth in distinct
usage of existing VAS services;
·
Identification, development and commercialization of new revenue
generating VAS in conjunction with the products team;
·
Develop VAS marketing campaigns in liaison with Marketing
communications and agency and execute the same via different media channels;
·
Drive the positioning of VAS within the market place through
strategic marketing and PR;
·
Delivery of brand perception and loyalty amongst existing
customers based on preference, ease of access and innovations to maximize
customer experience with VAS;
·
Drive the customization of VAS for key market segments and
ensuring that commercial partners adhere to Safaricom standards on QoS and VAS
service accessibility;
·
Increase usage of VAS to address customer needs, service
information, customer convenience and ease access by customers to the business;
·
Develop and implement innovations that enable customers to
derive more satisfaction from VAS;
·
Create awareness on VAS support services and innovations.
Role requirements;
·
Degree in Sales and Marketing or a business management
discipline;
·
5 years hands on brand or product management in a highly
competitive commercial environment;
·
Technical Knowledge, skills or experience will be an added
advantage;
·
Innovative and creative;
·
Strong communication skills;
·
Team player and Customer focused;
·
Strong experience in project and business management;
·
Confident, intelligent and presentable
·
Highly organized, conscientious and detail oriented.
EBU Customer Value Manager
Ref:EBU_ECVM_January_ 2013
Reporting to the Senior Manager-Enterprise Planning &
Pricing, the job holder will provide insights into the Enterprise customer
behavior and develop usage stimulation strategies and implement action plans
that will improve Customer retention.
Key Responsibilities
Key Responsibilities
·
Conduct Customer and Subscriber profiling with an objective of
providing insights key in growth of existing revenue streams;
·
Segmentation of EBU Subscribers into HVC and Base using a
scientifically defined matrix, maintain data base this subscribers and monitor
movement regularly;
·
Segmentation of EBU Customers into Commtechs scientifically
defined matrix, maintain data base of such customers and monitor movement
regularly;
·
Define clearly rules of customer acquisition with an aim of
ensuring EBU acquires quality customers as measured by cost of acquisition,
ARPU and Churn levels;
·
Using the CVM Models, identify opportunities and implement
viable revenue and usage stimulation initiatives;
·
Assess impact of various promotions/usage stimulations on
revenue and make viable recommendations to the business;
·
Conduct regular analysis on customer trends;
·
Define, Review and Maintain EBU loyalty program in line with
business changes by ensuring proper churn management across all segments;
·
Report on Management of EBU Customer Contract Cycle process
detailing all expiring customer contracts and proposed value proposition to
ensure renewal of contract;
·
Annual Benchmarking on Industry Loyalty programs with a view of
maintaining EBU leadership in customer retention.
Minimum Requirements
·
A Post graduate degree in MBA Economics, BCOM, IT or
Actuarial Science with at least 5 years’ experience in strategic planning and
customer management;
·
Project management skills will be an added advantage;
·
Highly organized, conscientious and detail oriented;
·
Innovative and creative;
·
Strong communication skills;
·
Team player and Customer focused;
·
Strong experience in project and business management;
·
Confident, intelligent and presentable.
If you are up to the challenge, posses the necessary
qualification and experience, please send your resume and application letter
indicating why you are the most suitable candidate for the role clearly quoting
the job title and Ref No to the address below by Thursday 7th Feb 2013.
Senior Manager - Talent Acquisition
Safaricom Limited
Via email to: hr@safaricom.co.ke
Senior Manager - Talent Acquisition
Safaricom Limited
Via email to: hr@safaricom.co.ke