The Organisation:
Viva Afya Ltd is a healthcare organization whose objectives are to establish and provide management services for health clinics, known as Viva Afya Clinics, making them efficient and affordable for the low to middle income groups in urban centres.
Viva Afya Ltd is a healthcare organization whose objectives are to establish and provide management services for health clinics, known as Viva Afya Clinics, making them efficient and affordable for the low to middle income groups in urban centres.
Position Title: Marketing Manager
Purpose
The marketing manager is responsible for drafting the marketing
strategy and subsequently developing and executing marketing
projects, lead generation programs, product launches, and client communications
for the assigned markets and solutions.
In this role, he/she will be responsible for messaging that is
on target, clear and compelling; a marketing mix that effectively reaches the
target external audiences to generate interest and drive qualified leads that
help grow the sales pipeline, while managing to a budget.
Specifically:-
Specifically:-
- Devise and implement
a Marketing Plan for Viva Afya Clinics’ specified customer segment to
support the achievement of the overall Business Plan and the generation of
increased income
- Understand the
environment and structure in which Viva Afya operates and build a high
performance sales team within the organization, consisting of community
based sales agents and community-mobilisers
- Establish
campaigns and communication strategies in liaison with staff technical
experts.
- Develop new
products for corporate and retail clients in each region.
- Develop and
implementing clear, innovative and creative marketing and sales strategy
for Viva Afya Clinics that are responsive to the Viva Afya’s customer
segments.
- Implement new
branding guidelines and manage the re-branding process for Viva Afya
Clinics.
Qualifications, Skills and Experiences
- A good first
degree or similar educational achievement- marketing focus preferred
- 2-3 years of
work experience in sales, marketing or business development, with a
preference for experience managing a marketing team in healthcare sector.
- Well-organised,
good planner with experience of working to deadlines and budgets.
- Self starter and
inquisitive
- Experience of
marketing and selling services to consumers and business to business
- Analytical and
strategic thinker, capable and experienced in developing and implementing
tactical plans
- Ability to work
as part of a team
- Confident
communicator with people at all levels internally and externally with the
ability to adapt communication to different audiences
- Willingness to
travel
Please send your application with detailed CV to the Human
Resources Manager, Viva Afya Ltd, recruit@vivaafya.co.ke by 31st January 2013 .
