Senior Commercial Manager
Our client an IT Company is seeking to recruit a highly motivated individual for the position of Senior Commercial Manager who will be responsible for marketing digital product and solutions, pricing, revenue enhancements, and revenue assurance.
This role will be responsible for product line contribution; increasing the profitability of existing products, new products or content and business development.
It may
also involve working with the telecommunication networks to improve product
support and therefore revenue volumes.
The Senior Commercial Manager is a critical position that will provide operational support to the CEO in strategic areas of the Business.
The Senior Commercial Manager is a critical position that will provide operational support to the CEO in strategic areas of the Business.
He /
She will, therefore, likely possess a unique blend of commercial and technical
knowledge; have a big picture vision and the drive to make that vision a
reality.
He must
enjoy spending time in the market-place to understand market demands and find
innovative contents for the broader market.
A competitive market based salary will be negotiated.
Duties and Responsibilities
A competitive market based salary will be negotiated.
Duties and Responsibilities
He / She will manage the commercialization and go to market sales strategy of all company’s products and services. Key responsibilities will include:
- Managing digital
content offering based on target subscriber base and marketing targeted
offering to new and existing customers on all GSM platforms and GSM
phones.
- Gathering market
insights on most popular content types by subscriber profiles (age and
LSM).
- Creating
cost-effective media (digital and social network sites, radio, TV and print)
adverts and managing corresponding budget for optimal ROI.
- Analyzing
revenue and traffic trends by product and tweaking offerings for better
yields vis-a- vis spends.
- Understand the
subscriber consumption patterns, the products uptake and product cycles in
order to sustain longer product uptakes for subscription services.
- Provide input
and approving web pages design, including graphics, animation
functionality, page infrastructure and application.
- Brokering and
maintaining content partnering agreements, negotiating, and reviewing
these agreements..(licensing should be a technical function)
- Managing the
content aggregation process and budget for each short code or keyword of
corresponding product content.
- Management of
Pay Per Click (PPC) campaigns to achieve optimum ROI for individual active
search terms for each of the major search engines
- Input and
approving web pages design, including graphics, animation functionality,
page infrastructure and application.
Skills /Attributes Required
Qualifying candidate is likely to have an undergraduate level in commerce (marketing or business administration degree) or Engineering and a solid experience in the telecommunication and mobile-phone contents and products marketing and selling.
He or
she will be comfortable in the e-commerce generally but specifically have:
- Past experience
with web technologies including social sites and mobile telephony and
media marketing especially digital media and monitoring.
- Good
communication skills (verbal and written), and ability to analyze data and
extract insights.
- Ability to
commercialize an idea from concept to revenue generation.
- Highly developed
operational and execution ability (Action oriented)
- Experience of
running and evaluating online marketing campaigns, which will include the
management of Pay Per Click (PPC) campaigns.
- Minimum
undergraduate level in marketing or business administration.
- Should be in
possession of a valid driving license.
Interested
candidates should send their updated CV to careers@kcr-hr.com on asap.
NB: Only shortlisted candidates will be contacted.
