Job Title: Web Editor / Online Communications Officer (Kenya)
Job Family:Communications
Location: Nairobi, Kenya
Closing Date: 06-Aug-2012
Background / General description
Background / General description
The mission of Africa Strategic Communications Department (AFRSC) is to enhance the impact of the World Bank's development assistance and quality of debate around development issues in Africa through strategic and effective communications.
This includes fostering better communications within Africa
countries and partner countries between policy makers and internal stakeholders
as well as outreach by the World Bank to civil society in the Africa region,
part 1 constituencies, and regional organizations.
AFRSC also works with other Bank communications colleagues to
reach audiences outside Africa that influence Africa progress.
The region’s website is an integral part of the communications
and outreach effort. It informs the world of who we are and what we do, raises
awareness of development issues, and shares development knowledge with our
clients.
In addition, the site builds the Bank’s global brand by ensuring
transparency in our policies, programs, and projects.
AFRSC seeks an enthusiastic and talented online professional to head a “web hub” being established in Kenya to improve the Bank’s ability to share knowledge and engage with key audiences in Kenya , Tanzania, Burundi, Uganda, Eritrea, Rwanda, Somalia, Ethiopia, South Sudan, and Sudan
AFRSC seeks an enthusiastic and talented online professional to head a “web hub” being established in Kenya to improve the Bank’s ability to share knowledge and engage with key audiences in Kenya , Tanzania, Burundi, Uganda, Eritrea, Rwanda, Somalia, Ethiopia, South Sudan, and Sudan
The Online Communications Officer position, based in Nairobi,
will coordinate a full range of online activities and ensure the sites meet the
highest quality standards.
Principle duties include conceptualizing and producing new
content in line with the regional communications strategy, overseeing
time-bound campaigns, and coordinating online responses to development issues
related to both the assigned countries and the region as a whole, including the
use of social media tools.
The position reports to the AFRSC Manager in Washington, who
supervises and oversees the work program of the region’s communications team.
Note: If the selected candidate is a current Bank Group staff member with a Regular or Open-Ended appointment, s/he will retain his/her Regular or Open-Ended appointment. All others will be offered a 3 year term appointment.
Duties and Accountabilities
Note: If the selected candidate is a current Bank Group staff member with a Regular or Open-Ended appointment, s/he will retain his/her Regular or Open-Ended appointment. All others will be offered a 3 year term appointment.
Duties and Accountabilities
The Kenya Country Hub Online Communications Officer plays a
strong content coordination and project management role in the day-to-day
operation of the hub’s sites, as well as coordinating with to the AFR
Communications Team.
Among the principal responsibilities of the position are:
- Ensuring that
the sites within the hub are operated in alignment with appropriate
vice-presidential and corporate priorities, as well as with the Bank’s
web-related policies.
- Preparing and
maintaining web editorial calendars in coordination with the AFR web team
and country office communications staff.
- Planning and
integrating the use of social media and other audience engagement tools as
part of the regional strategy.
- Working closely
with regional and country office staff in conceptualizing and writing
content or commissioning specific content to be written by online writers
or staff elsewhere in Bank.
- Facilitating and
coordinating the presentation of country-specific content, including
design of country-by-country editorial calendars, regular monitoring of
content for quality and timeliness, and on-going communications with
individual country offices and across the region to foster audience
engagement.
- Conceptualizing
and commissioning multimedia content to support web outreach.
- Applying editorial
processes and approval workflows in the Bank’s web content management
system, as well as reviewing, editing and writing content for publication.
- Providing
guidance to country office staff engaged in web publishing.
- Managing
translation of content between English and other languages as appropriate.
- Reviewing and
monitoring sites for quality and timeliness, as well as for compliance
with Bank information management procedures and practices.
- Developing and
leading implementation of online campaigns (content marketing) to target
key audiences, and measuring success in achieving them.
- Establishing key
performance indicators and reviewing web metrics reports; sharing results
and recommendations with appropriate management and staff.
- Engaging in user
research and determining audience needs; acting on audience feedback.
The Kenya Country Hub Online Communications Officer supports the
AFR web team in raising the visibility and improving the structure of country
and regional online communications by:
- Translating
regional strategic objectives into an online communication action plans,
including detailed editorial calendars for each assigned country.
- Implementing the
plans using social media, multimedia, and other tools where relevant.
- Identifying
opportunities to use existing and emerging online tools; providing support
and one-to-one training for country office staff in the use of current and
emerging online communication channels.
- Participating in
related web governance groups to represent the views of the region and
countries in the hub, sharing knowledge, and ensuring good practices.
- Advocating and
articulating proposals and ideas to improve the Banks’ website for
countries in the hub.
Selection Criteria
- Master’s or
bachelor’s degree in Communications, International Relations/Public
Affairs, Journalism, Marketing, Political Science or other related
disciplines, with a minimum of 5 years (with master’s) or 10 years (with
bachelor’s) of relevant experience.
- A minimum of
five years experience in writing and/or editing for the web.
- Proven writing
and editing skills, with a strong command of English and the ability to
convey complex ideas in a creative, clear, direct, and lively style.
- Knowledge and
applied work experience in social media principles and Web 2.0 technologies
sufficient to execute, lead or advise others in assuring that online
communication and audience engagement tools and channels are fully
leveraged.
- Ability to
initiate and manage a continuing editorial process and to conceptualize
and execute the online packaging of content.
- Strong
diplomatic, interpersonal, and team skills; demonstrated client
orientation; sensitized in working in a diverse and multicultural
environment.
- An in-depth
understanding and problem-solving approach to project management as it
relates to complex, multifunctional projects.
- Ability to
leverage online communication tools and methodologies (such as online
monitoring, web analytics, or other online measurement tools) and to lead
research efforts that identify and map project stakeholders or intended
audiences, and to develop and analyze online communications performance
indicators.
- Ability to
prioritize, work well under pressure and capably handle/juggle multiple
tasks within tight deadlines. Experience working with cross-functional
teams.
- In-depth
knowledge of international trends and political/economic issues related to
development.
- Experience
producing for the web and a basic working knowledge of software packages
for page formatting, image management, videos, and content preparation
(HTML, Photoshop, and similar software preferred).
- Experience in
search engine optimization and online marketing.
How to apply
