Job Title: Market Analyst
Reports
To: Channel
Execution Manager
To support
Channel activities by collating, maintaining and analyzing a comprehensive set
of information tools, reports and records.
- Develop
& maintain the databases, schedules and reports to underpin decisions
on Channel activity and resource allocation
- Update
Outlet Census records as directed by the GTM process. Provide analysis and
insight on Channels and outlets based on census inputs.
- Maintain
accurate sales records for outlets, channels, brands and sales
representatives as dictated by the ongoing and developing needs of the
business.
- Assist
Channel Marketing and Channel Execution Management with Trade Audit
process. Maintain accurate records of trade audit results by
representative, area, team and district.
- Monitor
and Report adequately on key operational performance indicators, share
learning.
- Provide
ad hoc information as required from time to time.
Key Competencies/Skills
- Good
communication skills
- Questioning
skills
- Research
skills
- Presentation
skills
- Good
analysis skills
- Knowledge
of Financial implications and understanding
- Negotiation
and Influential Ability
- Planning
and Organizing
- Sound
understanding of the FMCG industry
- Tertiary
qualification with statistics and or economics
- 2
– 3 years’ experience in a Sales/Marketing role in similar function
