Market Insights and Competitive
Intelligence Manager
Responsibilities
Reporting to Market and Channel Activation Manager, the successful candidate’s main responsibilities will be;
To Develop and Manage marketing information systems.
Analyze brand health research & report consumer insights/opportunities against brand pack mix monthly.
Conduct research to understand consumer preference (As required) and opposition
marketing activities as requiredResponsibilities
Reporting to Market and Channel Activation Manager, the successful candidate’s main responsibilities will be;
To Develop and Manage marketing information systems.
Analyze brand health research & report consumer insights/opportunities against brand pack mix monthly.
Track brand/pack performance against set hurdle rates and advise actions to be taken to ensure
alignment (Monthly)
Analyze revenue performance
Manage new brand pack viability studies
Review DME budget against hurdle rates and market situation and reapportion DME allocation as necessary
Monitor forecasting trends on a monthly and a six-monthly cycle
Selection Criteria
We are interested in candidates with following qualifications;
•Degree in Business Related field with experience or bias in Market research.
•At least four years experience preferably in FMCG environment.
•Professional courses in marketing – CIM and MBA will be an added advantage
•Very good in presentation, PowerPoint and excel
•Good Commercial and Business acumen
•Team Player, Leadership skills and a good communicator
•Good Knowledge and Market Insights.
Interested Candidates should send their applications to;
Country Human Resources Manager
Airport North Rd. Embakasi
P.O. Box 18034 00500 – Nairobi.
Closing date for receiving the applications will be 2nd February 2012
Only shortlisted candidates will be contacted for interview.
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