The year 2011 will present very hard situations and it depends on how you navigate through the storm that will enable you survive or thrive. Whether you are working now, whether you are job hunting, or whether you are satisfied with your status, I am sure that there are challenges that you have put forth which you intend to achieve. There are strategies normally implemented by businesses that I will be sharing today. Normally in a business, the strategies that you implement each financial year will see to it that you thrive or survive. There is no business in the world that does not target profits or surplus earnings, this is one of the leading goals that each organization targets. In Kenya, there are businesses that are thriving while others are just surviving. Ask yourself why, it all boils down to strategy and mode of tackling the goals.